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The ultimate guide to building a Webflow site IA-ready

From visibility to semantic authority: the manual to make your Webflow IA-ready™ site and dominate generative search.

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A Webflow site designed for the era of AI engines

AI engines no longer read your site like Google.They analyze it, summarize it, and decide if it's worth quoting. This guide shows you how to turn your Webflow site into reliable, understandable and AI-selectable source
CONVERSION
Transforming clarity into leverage Business
Monthly work on Google + AI to stay ahead of your competitors
VISIBILITY IA
To be understood before being consulted
Learn how to structure your pages so that AI engines really understand your offer, expertise, and differentiators, right from the first reading.
STRUCTURE
One web page = one response Claire
Discover our IA-Ready™ method to transform each Webflow page into a response usable by generative engines, without dilution or fuzzy storytelling.
GEO/AEO
Optimize for response engines
Understand how GEO and AEO work, and how to adapt your content to become the source that the AI cites, not the one it ignores.

All that You need to know before launching your project

Our customers often ask us the same questions before getting started. Here are the essential answers to move forward with peace of mind.

Who is this Webflow IA-Ready™ guide for?

This guide is for marketing, growth, product, and management teams who use Webflow and want to remain visible in a web dominated by AI engines, without relying solely on traditional SEO.

Does making your site IA-ready™ also improve conversion?

Yes.

Clear content for AI is also clearer for humans.

Businesses often see a better understanding of the offer, more qualified leads, and shorter decision cycles.

Do you have to redo your entire site to become IA-Ready™?

No

Transformation generally starts with strategic pages: homepage, service pages, pillar pages.

The guide shows how to prioritize and move forward gradually, without an immediate global overhaul.

Is Webflow really adapted to GEO and AEO?

Yes. Webflow offers an ideal technical base: clean HTML, high performance and total control of the structure.

But without an adapted editorial method, these advantages remain underexploited. The guide explains how to take full advantage of it.

How is an IA-Ready™ site different from a well-optimized SEO site?

SEO aims to rank in Google or Bing results.

An IA-Ready™ site aims at Comprehension and quotation by AI engines (ChatGPT, Gemini, Perplexity...).

This means more clarity, a more explicit structure, and content designed as answers, not marketing pages.

Why optimize your Webflow site for AI engines right now?

AI engines like ChatGPT, Perplexity, or Gemini are already being used to research, compare, and decide.

A site that is not structured for AI may be invisible in these answers, even if it is well referenced on Google.