The ultimate guide to building a Webflow site IA-ready
From visibility to semantic authority: the manual to make your Webflow IA-ready™ site and dominate generative search.
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A Webflow site designed for the era of AI engines




All that You need to know before launching your project
Our customers often ask us the same questions before getting started. Here are the essential answers to move forward with peace of mind.
This guide is for marketing, growth, product, and management teams who use Webflow and want to remain visible in a web dominated by AI engines, without relying solely on traditional SEO.
Yes.
Clear content for AI is also clearer for humans.
Businesses often see a better understanding of the offer, more qualified leads, and shorter decision cycles.
No
Transformation generally starts with strategic pages: homepage, service pages, pillar pages.
The guide shows how to prioritize and move forward gradually, without an immediate global overhaul.
Yes. Webflow offers an ideal technical base: clean HTML, high performance and total control of the structure.
But without an adapted editorial method, these advantages remain underexploited. The guide explains how to take full advantage of it.
SEO aims to rank in Google or Bing results.
An IA-Ready™ site aims at Comprehension and quotation by AI engines (ChatGPT, Gemini, Perplexity...).
This means more clarity, a more explicit structure, and content designed as answers, not marketing pages.
AI engines like ChatGPT, Perplexity, or Gemini are already being used to research, compare, and decide.
A site that is not structured for AI may be invisible in these answers, even if it is well referenced on Google.




