In a context where sales cycles are getting longer and B2B decision-makers are over-solicited, the website is becoming a fully-fledged acquisition tool. More than a window, it plays a strategic role in the buying process. It still has to be designed to convert.
Webflow now offers an ideal platform for creating efficient, fast B2B sites, adapted to modern marketing needs. In this article, we explain to you how a well-designed Webflow site can boost your B2B acquisition.
1. The B2B website: an acquisition lever that is too often underexploited
In B2B, 70% of the buying journey is carried out without commercial contact. This means that your site is often the first (and sometimes the only) point of contact with your prospects.
However, many B2B sites still suffer from blocking errors:
- Charging time too long
- Complex user journey
- Lack of social proof
- Poorly-thought-out SEO
At Norry, we routinely audit these barriers before each redesign. This allows us to offer a solid foundation from the start, designed for performance.
2. Designing a conversion-oriented UX experience
An effective B2B site is first and foremost a clear and reassuring UX. On Webflow, the interfaces are fully customizable, which allows you to adapt the journey to the real needs of your personas.
Our tips to boost conversions:
- Reduce the number of clicks between the homepage and the contact form
- Use different CTAs depending on the page and maturity level
- Integrate “micro-conversions”: newsletter, white paper, free audit
- Highlight a “Why choose us” section on the home page
At Norry, we support each client with a UX workshop focused on conversion, and deliver strategic wireframes tested in advance.
3. B2B SEO: attracting qualified traffic
Natural referencing is an essential source of leads in B2B. Webflow allows you to control all on-page SEO parameters: tags, URLs, technical performances (core web vitals).
What we are implementing at Norry:
- Business keyword mapping by persona
- SEO-ready content planning: guides, expert articles, sector pages
- Optimization of loading speeds (less than 1.5s targeted on mobile)
- Monthly technical audit and continuous adjustments
A well-referenced Webflow site is a salesperson who works 24 hours a day.
4. Webflow + automation: a powerful duo for leadership
A good B2B site does not stop at collecting the lead. It must be integrated into a global marketing ecosystem.
Examples of scenarios put in place by Norry:
- Webflow form connected to HubSpot + automatic brochure sending
- Lead enrichment via Clearbit + addition in a nurturing campaign
- Webflow/Notion integration for simplified internal CRM monitoring
These automations make it possible to never leave a prospect unanswered and to optimize each point of contact.
5. Continuously measure and optimize
Redesigning your site is good. Optimizing it continuously is better. The KPIs to follow:
- Conversion rate
- Number of incoming leads
- Top performing pages
- Bounce rate
- Time spent on strategic pages
At Norry, we set up custom dashboards in Looker Studio, coupled with monthly analysis sessions with our customers to adjust the situation.
In conclusion: your Webflow site, an acquisition accelerator
A Webflow site designed for acquisition is:
- A UX adapted to B2B expectations
- An SEO oriented to qualified leads
- Seamless integration with your marketing tools
- Measurable and optimizable conversions
Do you want to transform your site into a B2B acquisition lever?
Contact the Norry agency to discuss your Webflow redesign.