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Creating a website with AI in 2025: possible, but at what price?

Pauline Viseur
Co-founder of the Norry agency
RÉSUMÉ DE L'ARTICLE

Creating a website using artificial intelligence is now possible, but there are several levels of automation and quality that influence the final cost. From a simple AI-generated prototype to complete solutions integrating design, content, content, SEO and business personalization, this article analyzes the different approaches, their limits and what this implies in terms of budget. Thanks to Webflow, it is possible to combine AI and no-code design to obtain an efficient and strategic site without sacrificing quality.

AI on the web in 2025: magic tool or false shortcut?

In recent years, generative AIs have changed the way websites are designed. Promise: create a site without a designer, without a developer, without an editor... in a few clicks.

But Can you really create an efficient, strategic and scalable site only with AI?

Chez Norry agency, we've tested these tools — and we're going to tell you everything.

What AI is doing well in 2025

AI now makes it possible to generate, in a few minutes:

  • Of Wireframes with Uizard or Galileo AI,
  • Of texts with ChatGPT, Jasper, Copy.ai,
  • Of visuals and illustrations with Midjourney or DALL·E,
  • ofthe HTML/CSS code with Gpt-4o or Replit AI.

➡️ example : you describe your needs to ChatGPT: “Create me a site for an organic skincare brand”

→ You get a skeleton page, a few texts, visual ideas, and sometimes even exportable code.

Result: a site works. But is it really usable? Not necessarily.

What AI can't (yet) do

Even in 2025, no AI tool knows:

  • Translate a Vision business in an efficient tree structure,
  • build a consistent user experience,
  • Writing texts SEO-friendly and engaging,
  • Guarantee a technical performance (Core Web Vitals),
  • create a differentiating brand identity.

The AI is “tinkering”, but Don't think. It produces, but Does not understand.

AI vs Webflow Agency:

Critère Site créé par IA seule Site conçu avec Agence Webflow
Design Générique, répétitif Sur-mesure, branding fort
Contenu Basique, sans storytelling Optimisé SEO, avec voix de marque
Performance Souvent négligée (lent, mal structuré) Optimisation Core Web Vitals
Coût initial Très faible (souvent < 100€) Variable selon projet (mais investi intelligemment)
Coût long terme Refonte fréquente, mauvaise image Durabilité, évolutivité, retour sur investissement

Concrete data you need to know

Indicateur Site créé par IA seule Site conçu avec Agence Webflow
Temps de création 1 à 3 jours 2 à 4 semaines
Budget moyen 0 à 300 € 3 000 à 15 000 €
Taux de conversion moyen* < 1 % 3 à 7 %
Durée de vie du site 6 mois 2 à 5 ans
Visibilité SEO moyenne Faible voire inexistante Potentielle > 500 visiteurs/mois

*Sources : benchmarks internes Agence Norry & analyses comparatives SEO Webflow 2024-2025

*source: Norry Agency internal benchmarks and Webflow SEO 2024 studies

AI + humans: the winning combination

Chez Norry agency, AI does not replace our team. She assists him:

  • to generate initial visual or editorial ideas,
  • to create variants more quickly,
  • to automate simple tasks (tag checking, page structure),
  • to add smart features to our customers' sites.

But they are our UX designers, developers Webflow and SEO experts who:

  • Structuring information,
  • make the design consistent with your brand,
  • Write content that performs.

5 tips for using AI without sabotaging your project

  1. Don't ask the AI to “do the site”, ask it to propose : wireframes, plans, ideas.
  2. Don't use its raw texts : rework them for conversion and SEO.
  3. Test their ideas, but always validate with a UX designer.
  4. Use it to produce variants, but choose wisely.
  5. Give him repetitive tasks (product description, FAQ), not strategic.

Conclusion: AI alone makes a site, but not a good site

Creating a website with AI is possible. But it's like asking a robot to build a house: it will lay the bricks, but without solid foundations, architectural plans, or finishes.

Do you have a serious project? Test the AI... but get it supervised.

Chez Norry agency, we use AI in the right place, At the right time, with the right expertise.

📩 Contact us for a free audit

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Tout ce que vous devez savoir avant de lancer votre projet

Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.

Can AI really create a quality website?

Yes, AI can generate prototypes and page structures quickly, but a website of professional quality requires human supervision, thoughtful design, SEO/AEO optimization and strategic customization. At Norry, we use AI to speed up the steps, while ensuring optimal results via Webflow.

What is the average cost of a site generated with AI?

The cost varies according to the level of automation, the complexity of the design and the services required (SEO, content, integrations). A basic AI solution can cost little, but for a complete, efficient and well-referenced site, you often need expert support like Norry's to align quality and results. Ask for a personalized quote.

What are the risks of a site generated entirely by AI?

Sites generated entirely by AI may lack strategic consistency, SEO/AEO optimization, solid UX, and performance. Without expert supervision, they can also suffer from weak content structures or duplications. At Norry, we combine AI and Webflow expertise to ensure a robust and relevant site.

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