AI on the web in 2025: magic tool or false shortcut?
In recent years, generative AIs have changed the way websites are designed. Promise: create a site without a designer, without a developer, without an editor... in a few clicks.
But Can you really create an efficient, strategic and scalable site only with AI?
Chez Norry agency, we've tested these tools — and we're going to tell you everything.
What AI is doing well in 2025
AI now makes it possible to generate, in a few minutes:
- Of Wireframes with Uizard or Galileo AI,
- Of texts with ChatGPT, Jasper, Copy.ai,
- Of visuals and illustrations with Midjourney or DALL·E,
- ofthe HTML/CSS code with Gpt-4o or Replit AI.
➡️ example : you describe your needs to ChatGPT: “Create me a site for an organic skincare brand”
→ You get a skeleton page, a few texts, visual ideas, and sometimes even exportable code.
Result: a site works. But is it really usable? Not necessarily.
What AI can't (yet) do
Even in 2025, no AI tool knows:
- Translate a Vision business in an efficient tree structure,
- build a consistent user experience,
- Writing texts SEO-friendly and engaging,
- Guarantee a technical performance (Core Web Vitals),
- create a differentiating brand identity.
The AI is “tinkering”, but Don't think. It produces, but Does not understand.
AI vs Webflow Agency:
Concrete data you need to know
*source: Norry Agency internal benchmarks and Webflow SEO 2024 studies
AI + humans: the winning combination
Chez Norry agency, AI does not replace our team. She assists him:
- to generate initial visual or editorial ideas,
- to create variants more quickly,
- to automate simple tasks (tag checking, page structure),
- to add smart features to our customers' sites.
But they are our UX designers, developers Webflow and SEO experts who:
- Structuring information,
- make the design consistent with your brand,
- Write content that performs.
5 tips for using AI without sabotaging your project
- Don't ask the AI to “do the site”, ask it to propose : wireframes, plans, ideas.
- Don't use its raw texts : rework them for conversion and SEO.
- Test their ideas, but always validate with a UX designer.
- Use it to produce variants, but choose wisely.
- Give him repetitive tasks (product description, FAQ), not strategic.
Conclusion: AI alone makes a site, but not a good site
Creating a website with AI is possible. But it's like asking a robot to build a house: it will lay the bricks, but without solid foundations, architectural plans, or finishes.
Do you have a serious project? Test the AI... but get it supervised.
Chez Norry agency, we use AI in the right place, At the right time, with the right expertise.