How do you redesign a B2B website without losing a single SEO point?
Complete redesign of the Getfluence website, a growing B2B platform: UX, art direction, UI design and Webflow development, with a managed migration so as not to lose a single point of SEO traffic.
Redesigning a website to match a new ambition, without sacrificing anything that already exists.
Getfluence has evolved its offer and its brand platform. Agence Norry took charge of the complete redesign of the website using a strict method: UX, art direction and UI design aligned with the new brand guidelines, and Webflow development built to be scalable.
The number one risk of a redesign at this scale: breaking existing SEO.
When a company of this size evolves its positioning, the website has to keep pace, without jeopardizing what has already been built:
- A new brand identity to integrate in full: align every screen with the new brand platform, with no zone of visual inconsistency.
- An existing asset to protect: years of search ranking to preserve despite a complex technical switchover.
- A team to make autonomous: prevent the new platform from recreating a technical dependency for content production.
From art direction to technical switchover, end-to-end management.
- UX & art direction: Redesign of the experience and the visual identity to fit the new brand guidelines.
- UI design: Design of all the screens of the new platform.
- Scalable Webflow development: Building a styleguide, variants and components designed to evolve with Getfluence’s growth.
- Claude MCP connection: Connecting the website to their Claude MCP to make the marketing team 100% autonomous on content creation.
- SEO management of the migration: Building and validating the redirect plan with Getfluence’s SEO team.
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A pixel-perfect switchover, designed for zero traffic loss.
- Building the redirect plan: Working directly with Getfluence’s SEO team to validate every redirect before the switchover.
- Bulk-importing the redirects: CSV import of all redirects directly into Webflow.
- Managing the DNS pointing live: Real-time coordination with Christian, on the Getfluence side, for an uninterrupted switchover.
- Checking before, during and after: Close monitoring of traffic around the switchover to guarantee zero loss.
A design system built to grow with Getfluence.
- Complete styleguide: A documented base of graphic rules to keep the new brand consistent over time.
- Reusable variants & components: A modular Webflow architecture, ready to host new pages and features without rebuilding everything.
- Blog export handled live with Yoann (Getfluence): A technical migration of the existing content coordinated on the client side so nothing is lost along the way.
- English version handled with Irati (Getfluence): Coordinated rollout of the English version of the website.
Norry’s technical expertise is top-notch and allowed us to take our marketing and communication to the next level, while making us more efficient thanks to the integration of the website with our AI tools to manage it. Thank you for everything!
A successful switchover, zero traffic loss.
- 0% traffic loss thanks to the redirect plan validated upfront with the SEO team.
- Pixel-perfect DNS migration, managed live with Getfluence’s technical team.
- Total marketing autonomy thanks to connecting the website to the Claude MCP for content creation.
Protect what exists, then equip the future.
For a redesign of this scale, the priority was not to lose any acquired signal:
- Exhaustive redirect plan: Every historical URL redirected and validated with Getfluence’s SEO team before the switchover.
- Reliable bulk import: A CSV import of the redirects directly into Webflow to eliminate the risk of manual error.
- Content production autonomy: The Claude MCP connection lets the marketing team continuously produce optimized content, with no technical dependency.
Handing over the keys to a scalable platform.
We worked live with part of the Getfluence team to guarantee their long-term autonomy:
- Project follow-up with Emmanuel: Close management throughout the redesign.
- Getting to grips with the styleguide and components: To evolve the website without breaking the consistency of the new brand.
- Content management via the Claude MCP: Complete autonomy for the marketing team on content creation.
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A redesign that solves technical debt rather than masking it.
A successful redesign is not about laying a nice coat of design over a shaky structure: it solves technical debt, gives teams their autonomy back and realigns the website’s perceived value with the company’s real ambition. That is what Agence Norry delivered to Getfluence, with zero traffic loss as a result.
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Your questions, our answers, straight up
We’ve gathered the questions our clients ask us most often right here.
The new brand platform had to be integrated without breaking years of search rankings, and the marketing team needed to become autonomous in content creation.
UX, art direction, UI design, Webflow development with a style guide, variants and components, connecting the site to Getfluence's Claude MCP and SEO management of the migration with a redirect plan.
0% traffic loss thanks to a redirect plan validated upfront with the SEO team, and a marketing team that is autonomous on content.
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