2025
MaCertif

Webflow website for training institutes

État des lieux

A dense, confusing site with an outdated %%design%%

Consulter le site web

Impossible to understand the offer, to navigate it or to take action.

A site ==not at all up to it== for a demanding and highly qualified target.

Visual of the Macertif webflow site after redesign
AVANT
APRÈS
Site web
Webdesign

A team that listens, top-notch support from start to finish. Our site finally reflects who we are. A real pleasure!

Photo by Gregoire Semelet - MacErtif
Grégoire Semelet
Co-founder of MacErtif
Objectif du projet

Rebuilding a professional%% and reassuring image%%

Our mission: To clarify the offer. ==Simplifying the routes. ==

Make the site a lever for generating qualified leads... and converting them.

Visual of the Macertif webflow site on mockup
Stratégie de marque

Structure & site Webflow

A site designed to %%convert, manage, evolve%%

UX design, UI design, Webflow development. SEO-ready site, connected to CRM, easy to update.

==A real lever== to convert without any friction.

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Visual of the Macertif webflow site on smartphoneVisual of the Macertif webflow site on smartphone 02Visual of the Macertif webflow site on smartphone 03
Macertive logo on ambient visualColors of the Macertif graphic charter
Résultats

A window that sells, a tool that!! perform!!

==A professional site, == reassuring, in line with their promise, a clear offer, a simplified experience.

More qualified leads, higher conversions. And a team that drives everything, without friction.

The bricks chosen by MacErtif

The Base

The solid foundations of your site.

The essential pages, designed with the same level of requirement as the rest: design, performance, editability.

  • Impactful welcome, designed for conversion
  • Compliant legal pages (mentions, privacy policy, cookies)
  • Contact page optimized for lead taking
  • Custom 404 page to not lose your visitors
  • Custom design
  • 100% editable Webflow development
  • SEO base & integrated performance
I want some too!
The Base

Service/Features page

To value what your product or service does (really).

Each feature or service has its own page, designed to convince a user.

  • Clear structure: problem → solution → benefits
  • Concrete scenarios (captures, use cases, customer verbatim)
  • SEO-friendly: targeted keywords, optimized markup
  • Design consistent with the product/service (UI, animations, icons)
  • Regular calls to action: demo, test, contact

I want some too!
Service/Features page

Resources page

To feed your audience and generate leads.

A content library designed to structure your content strategy and capture high-potential visitors.

  • List page with filters by type of resource: videos, white papers, guides...
  • Custom CMS templates: resource sheet, visual, description, format
  • Download with email collection (gated content/lead magnet)
  • Optimized SEO structure for each resource
  • Possible integration with CRM and marketing automation tools
I want some too!
Resources page

Blog & news

To attract continuous qualified traffic.A blog structured for SEO, designed to capture your target verticals and geolocations.

  • List of items
  • Template article
  • Author page
  • SEO friendly structure: summary, internal networking, metadata
  • Optimized for local & thematic referencing
I want some too!
Blog & news