How can you modernize a long-established SaaS brand without losing its recognition?
Redesign of the Piivo website, a B2B SaaS platform for product data management (PIM & DAM): a modernized identity that keeps the brand’s recognition, UX, copywriting, Webflow development and SEO/GEO.
The leading B2B SaaS platform for product data
Piivo is an innovative software solution dedicated to managing, organizing and distributing product data and media content (PIM & DAM). While their platform kept evolving and adding cutting-edge features, their website hadn’t changed in years. The challenge for Agence Norry was to bring Piivo’s digital storefront in line with the real modernity of their tool, while respecting the brand’s heritage.
Evolving without causing a shock: the challenge of visual continuity
“We’re afraid people won’t recognize us anymore.” That was the key sentence spoken by the Piivo team during our first conversation.
- The clean-slate trap: Erasing the past would have destroyed the goodwill and visual recognition built up with their long-standing customers.
- Design debt: The existing site was visually and ergonomically outdated, no longer doing justice to the power of their SaaS solution.
- Color coexistence: Rebalancing the use of the brand’s three historic hues to avoid saturation and bring immediate readability.
- The need for internal autonomy: Design a Webflow interface intuitive enough for the communication and marketing teams to take over without technical dependency.
A global redesign, from visual repositioning to cutting-edge search visibility
- Brand identity evolution: Keep the shape of the historic logo while modernizing the typography, color shades and visual hierarchy.
- B2B UX & UI design: Structure a clear user journey to make the added value of a technical platform easy to grasp.
- Strategic copywriting: Clarify the key messages to effectively address decision-makers and content managers.
- Webflow development & design system: Build a library of modular, customizable components.
- Ongoing SEO & GEO support: Position the new site at the top of search engines and AI conversational agents.
The courage of custom work: elevating what already exists
- Auditing the brand equity: Isolate what made Piivo visually strong (the imprint of their logo) and make it the cornerstone of the new design system.
- Harmonizing the palette: Set strict usage rules so the brand’s three signature colors complement each other naturally instead of competing.
- Value-driven zoning: Rethink the homepage architecture so the business impact of the SaaS platform is understood in under 10 seconds.
- A gentle transition period: Train and support the Piivo teams to ensure a smooth handover of the Webflow back office.
When web engineering serves the teams’ editing experience
- 100% custom components and variants: A modular structure that makes it possible to duplicate sections and create new landing pages in a few clicks.
- Clean, airy design: A controlled use of white space to let information breathe and showcase the SaaS interface screenshots.
- Flawless responsive integration: A perfect adaptation on mobile and tablet for decision-makers on the move.
- SEO/GEO-ready asset: Native code cleanliness that makes indexing by search algorithms easier.
We can say it’s been a more than successful collaboration. The whole team is attentive and super responsive, and we were even able to take our project further than planned thanks to their recommendations.
Full buy-in and a brand elevated
- 100% immediate adoption by Piivo’s communication and marketing team.
- 0% loss of visual recognition among long-standing customers.
- Full autonomy for publishing and managing day-to-day content.
- AI-Ready technical architecture ready for qualified lead acquisition.
Making sure the new storefront is seen and recommended
Having a modern site isn’t enough; it must become an acquisition lever for Piivo:
- JSON-LD structured markup (SoftwareApplication): Declare the SaaS platform to search engines to maximize rich results.
- GEO (Generative Engine Optimization): Semantic structuring of the content so Piivo is directly recommended by ChatGPT, Gemini and Perplexity for B2B queries about PIM and DAM.
- Ongoing authority strategy: Monthly tracking of positions and key metrics to move the brand up in its niche.
Handing over the keys with pride
The best proof of a project’s success is how easily the client takes it over:
- Natural adoption of the Webflow Editor: The Piivo team edits and publishes its content with ease and confidence.
- Use of components: The ability to extend the site as new features of the SaaS platform are released.
- Preservation of design rules: A clear guide to maintain visual consistency through updates.
The art of evolving without losing yourself
Sometimes true design courage isn’t about breaking everything, but about daring to evolve what exists without losing what makes you unique. By supporting Piivo in modernizing their brand and creating their new Webflow site, Agence Norry proves that a successful visual transition is one that brings internal teams together while winning over future customers.
Your questions, our answers, straight up
We’ve gathered the questions our clients ask us most often right here.
The team feared no longer being recognized: they needed to modernize a site that was visually and functionally outdated without losing brand recognition.
An identity evolution (logo kept, typography and colors modernized), B2B UX/UI, copywriting, Webflow development with a design system, and SEO and GEO support.
100% immediate adoption by the communications and marketing team, 0% loss of visual recognition, full publishing autonomy, and a GEO Top 3 within 1 month.
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