How to design an e-shop as incredible as the object it exhibits?
The most creative audio object of its generation.
We Are Rewind is the story of an iconic product: a minimalist cassette player, made entirely of aluminum, in vibrant colors. It's not just an electronic device, it's a design piece, a collector's item that you want to display at home. For a product of such visual quality, traditional e-commerce was forbidden. A case was needed that could enhance every reflection of aluminum.
When the beauty of the product imposes the level of demand of the site.
We Are Rewind didn't need a “functional” site, they needed a radical visual experience.
- The aesthetic shock: The site had to cause the same “Wow” effect as opening the reader's packaging.
- Translating the material: How can you convey the nobility of aluminum and the precision of the finishes through a screen?
- An extraordinary product: The approach had to be creative and artistic, far from the formal standards of traditional e-commerce.
- The image as proof: In this project, design is not a medium, it is the message itself.
A high fashion artistic direction for an iconic brand.
- Magnetic UI Design: Create an interface that fades away to make way for the raw beauty of readers.
- Narrative architecture: Scenario the discovery of the object, at first glance at the technical details.
- Visual Design System: Establish perfect consistency between the bright colors of the products and the sales interface.
- Management of the Creative Vision: Guarantee that the audacity of the original design is respected without any concessions.
The Design Authority at the service of the exceptional.
- Object-Interface Fusion: We drew on the reader's clean lines to build each section of the site.
- Luxury minimalism: Use emptiness and white space to make the product look like a museum piece.
- Contrast and Vibrance: Play on the brand's primary color blocks (Orange, Blue, Gray) to create a striking visual rhythm.
- Aesthetic supervision: Support the production phase so that each transition and each animation serves the beauty of the image.
The UI as a direct extension of creation.
- Editorial Product Sheets: A staging that borrows from the codes of high-end design magazine.
- Statutory Typography: A choice of bold and modern fonts that underlines the uniqueness of the project.
- Iconographic enhancement: A visual hierarchy that places product photography at the center of everything.
- Signature micro interactions: Interface details that recall the precision and mechanical fluidity of the reader.
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Beauty is not a detail, it is a strategy.
Accompanying We Are Rewind was an opportunity for Norry to demonstrate that creativity is the most powerful conversion driver. By creating an exceptional site for an incredibly beautiful product, we proved that visual excellence is the key to making a lasting impression.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
Kepsom
Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
