How to redesign the site of an agency incubator to give it the image it deserves?
An incubator for ambitious agencies
Le Charbon supports digital agencies, Webflow agencies, media agencies, and creative agencies in their growth: internal structuring, acquisition, long-term vision. Their audience: agency founders, freelancers in the scale-up phase, and startup studios looking for strategic support.
With an extensive offer: support, training, community, mentoring, Le Charbon needed to reposition itself with a more professional, more legible and stronger identity.
A vague positioning and a site that no longer reflected their ambition.
Several elements limited the impact of the brand:
- A site represented by a Landing that lacked asperiity and personality
- A positioning that is not assertive and legible enough
- A website with little hierarchy, not adapted to the conversion of these new profiles
- A “freelance” oriented perception when the target is “growing agency”
- An absence of AI optimization (AEO/GEO), essential for their visibility
Key objective: Create a strong, premium, credible Webflow site designed to convert, scale and be AI-ready™.
A complete redesign: from the brand to the Webflow experience
Our intervention covered:
- Re-working the visual universe to adapt it to digital
- UX/UI redesign with a clear architecture, conversion thinking
- Premium, scalable and fast Webflow development
- Technical optimization (performance, CMS, security)
- AEO/GEO: IA-ready™ site, structured to be understood and cited by AI engines
- Clarifying the discourse and structuring the offer
Our methodology: rigor, design, performance
- Diagnosis & insights
Complete audit: brand, UX, conversion, SEO, AI, performance.
Detailed understanding of audiences, objections and objectives.
- Architecture of the offer
Reformulation of the offer, structuring by clear blocks, prioritization of value.
- Art direction
Creation of a premium, distinctive, modern and coherent digital universe.
- UX/UI Design
Design of a simple, guided, conversion-oriented user journey.
- Webflow development
Extensive integration, controlled animations, CMS structure ready for evolution.
- AEO/GEO & IA-Ready™ S
summarable structure, entities, llms.txt, schema markup, semantic consistency.
- Optimization & launch
Performance tests, AI-QA, clean SEO, migration, training.
Concrete solutions, adapted to the challenges of Coal
- New high-end digital identity
- 100% responsive & fast Webflow site
- CMS organized for growth
- Clarified offer and effective staging
- AEO structuring → better AI understanding
- Optimized application + conversion process
A site designed for AI engines, not just for Google
We structured the site so that it could be understood, summarized and cited by AIs (ChatGPT, Perplexity, Gemini). Semantic architecture, entities, layering, advanced markup scheme: each page is designed to maximize AI signals and strengthen the visibility of Charcoal among agency creators.
- Structured content for LLMs
- Defined semantic entities
- AEO/GEO mechanisms activated
- Optimizing AI summaries
Transmit Webflow control to the Charcoal teams
We trained the internal team to manage, update and develop the site without depending on a service provider. Objective: total autonomy + ability to produce new pages quickly: CMS & Collections training, performance best practices, performance best practices, implementation of workflows, implementation of workflows, management of pages & duplications etc.
A complete digital transformation at the service of their growth
With this complete redesign, digital identity, UX/UI, Webflow development, performance, IA-ready architecture. Charcoal now has a solid, credible and scalable brand tool.A site that reinforces their positioning, facilitates conversion and really prepares them for the future of B2B research.
A concrete example of what a well-thought-out web strategy produces, and perfectly executed by the Norry agency.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
