How to transform a complex marketing platform into an acquisition lever?
A centralized marketing platform to develop the visibility of businesses
Sofy is a all-in-one marketing platform which allows companies to centralize their tools to develop their visibility, manage their e-reputation and communicate more effectively with their customers.
The platform is based on three complementary entities :
- So View : local visibility & Google review management
- So Reach : marketing campaigns (SMS, RCS, Email)
- So Connect : unified messaging (SMS, WhatsApp, Email...)
A rich, powerful ecosystem... but complex to explain and to position in a very competitive market.
A complete offer, but difficult to read and differentiate
Prior to Norry's intervention, several issues limited Sofy's impact:
- A value proposition that is too global, not easy to read in a few seconds
- Strong functionalities, but poorly prioritized
- A confusion between the different bricks of the platform
- A lack of clear differentiation in the face of well-established competitors
- A site that is poorly optimized for SEO in an ultra-competitive sector
- A brand image that is still insufficiently structured to support growth
Clarifying the offer, structuring the brand and supporting the acquisition
Create a Webflow site capable of:
- Clarifying a complex marketing platform
- structuring 3 distinct worlds, while maintaining a consistent brand
- strengthen Sofy's credibility
- support acquisition through SEO and marketing levers
Making what is structurally complex simple
1. Audit & strategic framework
Analysis of the market, competitors, targets and SEO challenges.
2. Architecture of the offer
Clear division of the platform into 3 understandable entities.
3. Brand universe
Creation of 3 differentiated worlds, while maintaining Sofy coherence.
4. UX/UI Design
Courses designed to guide, explain and guide according to user needs.
5. Webflow development
Clean, fast integration that's ready to evolve.
6. SEO & marketing ecosystem
Advanced SEO structuring + Norry partner activation (Ads & Social).
A web platform that lives up to product ambition
- Fast and scalable 100% Webflow site
- 3 clearly identified worlds (So View, So Reach, So Connect)
- Structured and educational product discourse
- SEO pages designed for a competitive market
- Scalable CMS to support the product roadmap
- Solid foundation for Ads and Social Media campaigns
A site designed to perform in an ultra-competitive market
The local marketing, review management and multi-channel campaigns sector is extremely competitive.
SEO work could therefore not be limited to technical optimization.
We structured the entire Sofy site to be understood, positioned and recommended, both by traditional search engines and by AI engines.
- Full SEO audit of the market and competitors
- In-depth search for strategic keywords (short and long tail)
- Semantic structuring by entity (Sofy, So View, So Reach, So Connect)
- Pages designed for SEO performance and user readability
- Clear architecture for easy exploration and indexing
- Setting up AEO/GEO bases for AI visibility
- Performance monitoring and continuous adjustments
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Making Sofy teams autonomous and efficient
Beyond the redesign, the challenge was also to allow Sofy teams to make the site evolve without technical dependence, at the pace of the product and marketing campaigns.
We supported the teams in taking full control of Webflow:
- Publishing and content management training
- Getting started with the CMS and collections
- Performance and SEO best practices
- Duplicating pages and managing new worlds
- Autonomy on product and marketing updates
A site at the heart of the Sofy marketing ecosystem
With this Webflow redesign, Sofy now has a clear, structured and scalable site, capable of supporting a complex marketing platform, supporting SEO and feeding all of its acquisition levers.
This project fully illustrates the Norry approach:
structure the offer, clarify the brand and activate a complete ecosystem in the service of performance.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
