How to create a site that gives credibility to an educational actor and facilitate its adoption by National Education?
An actor committed to the mental health and emotional life of adolescents
Lift is a company that works in connection with National Education to support schools in emotional life education, the development of psychosocial skills and mental health prevention.
Lift allows teachers and practitioners toanimate educational sessions independently, structured, adapted to adolescents and in accordance with the institutional framework.
In a sensitive, regulated and highly societal context, Lift needed to have a site capable of reassure, explain and legitimize its action with institutions, educational teams and institutional partners.
An essential mission, but a difficult discourse to convey
Before the redesign, several obstacles limited the impact of the site:
- A strong but complex mission to explain quickly
- An important need for reinsurance among schools
- A poorly structured educational discourse for institutional decision-makers
- A difficulty in showing compliance with the National Education framework
- A site that was not well thought out as a tool for adoption and deployment in the field
Key objective: design a clear, institutional and educational Webflow site, capable of giving Lift credibility and facilitating its adoption by institutions.
Structuring pedagogy and building trust
Norry supported Lift on a complete strategic overhaul:
- Clarification of the educational positioning and mission
- UX/UI redesign focused on pedagogy and reinsurance
- Structuring the discourse around field uses
- Accessible, efficient and scalable Webflow development
- SEO & semantic structuring oriented education and prevention
- Optimization of contact and deployment paths
Making a sensitive subject legible
Diagnosis & insights
Analysis of the institutional framework, the expectations of National Education and the concrete needs of educational teams in the field.
Architecture of the offer
Clear structuring around sessions, educational objectives and benefits for adolescents and institutions.
Art direction
A sober, reassuring and institutional universe, avoiding any sensationalism. A design at the service of credibility and pedagogy.
UX/UI Design
Progressive, explanatory and soothing journey. The site answers questions even before they are formulated.
Webflow development
Clean, efficient and accessible integration. CMS designed to make educational content evolve easily.
A site designed for the institutional and the field
- 100% Webflow site, fast and accessible
- Clear, educational and reassuring speech
- Emphasizing teacher autonomy
- Structuring in line with institutional expectations
- Simple contact path for establishments
A site designed for education... and AI engines
The Lift site has been structured to be understood by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to education for emotional life, psychosocial skills and mental health for adolescents, while consolidating Lift's institutional legitimacy.
Setting up:
- Semantic architecture oriented to education & prevention
- Definition of key entities (national education, mental health, adolescents)
- Structured educational content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and trust signals
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Autonomy of teams on educational content
Norry trained the Lift teams at the full control of Webflow, in order to guarantee total autonomy in the management of the site.
Training delivered:
- Management of the CMS and the educational pages
- Update educational content
- Creation of new pages by theme
- Performance and accessibility best practices
- SEO & AI content structuring
A Webflow site at the service of a major societal issue
With this redesign, Lift now has a clear, credible site that is aligned with National Education requirements. A tool that facilitates understanding, builds trust and supports the deployment of its actions in the field.
A new example of the ability of Norry to transform a sensitive educational mission into an educational, institutional and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
