How to design a Webflow site capable of talking about cybersecurity to decision-makers?
A platform to manage cybersecurity through performance
Tales of Security is a company specialized in cybersecurity, dedicated to CISOs and IT decision-makers. Its all-in-one platform allows to assess the risks financially, of Encrypt action plans And of demonstrate the return on investment safety decisions.
Its positioning is clear: to move cybersecurity out of a purely technical discourse and into one driver of performance, management and business arbitration.
In a very technical and often anxiety-provoking sector, Tales of Security needed a site capable of Clarify your value proposition, give credibility to its financial approach and support B2B acquisition.
A differentiating approach, but complex to explain
Before the redesign, several obstacles limited the effectiveness of the site:
- A cybersecurity discourse that is too technical for non-expert decision-makers
- A difficulty in getting the financial value of the platform understood
- A lack of pedagogy on concrete uses for CISOs
- Little projection on ROI and decision-making
- A poorly structured site for SaaS B2B conversion
Key objective: design a clear, credible and business-oriented Webflow site, capable of transforming a complex subject into a decision-making tool.
Structuring the business value of cybersecurity
Norry accompanied Tales of Security on a complete strategic overhaul:
- Clarification of the positioning and the ROI oriented discourse
- UX/UI redesign designed for CISOs and decision makers
- Structuring the message around risks, costs and trade-offs
- Efficient, secure and scalable Webflow development
- SEO & semantic structuring oriented cybersecurity & finance
- Optimization of demonstration paths
Making cybersecurity speak in business language
Diagnosis & insights
Analysis of the expectations of CISOs, CIOs and general management: budget arbitration, risk prioritization, justification of investments.
Architecture of the offer
Clear structure around the pillars: financial risk assessment, quantified action plans, management and reporting.
Art direction
A simple, institutional and reassuring universe. A design that inspires mastery, seriousness and credibility.
UX/UI Design
Rational, progressive and decision-making path. Each page answers a key question: risk, cost, action, ROI.
Webflow development
Clean, fast, and scalable integration. CMS structured to support the rise of expert content.
A site designed to decide
- 100% Webflow site, fast and secure
- ROI-oriented value proposition from the very first screens
- Clear speech for CISO and decision makers
- Highlighting financial and operational benefits
- Optimized demonstration path
A site designed for CISOs... and AI engines
The Tales of Security site has been structured to be understood, summarized and cited by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to capture requests related to cybersecurity, risk assessment and security ROI, while strengthening the credibility of the platform in AI responses.
Setting up:
- Semantic architecture oriented towards cybersecurity & finance
- Definition of key entities (RSSI, cyber risks, ROI)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimization of AI summaries and expertise signals
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Total autonomy for internal teams
Norry trained the Tales of Security teams at the complete Webflow management, in order to guarantee total autonomy in the evolution of the site.
Training delivered:
- CMS and product page management
- Addition of expert content and use cases
- Duplication of campaign and vertical pages
- Performance and security best practices
- SEO & AI content structuring
When cybersecurity becomes a performance driver
With this redesign, Tales of Security now has a clear, credible site that is in line with its differentiating positioning. A tool that turns cybersecurity into strategic, measurable and manageable subject.
A new example of the ability of Norry to make complex topics understandable, credible and business-performance-oriented.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
