How to redesign the site of a business solution to reconcile regulatory issues, management and field efficiency?
A solution designed for the complex challenges of territories
Need Solutions is a publisher of business solutions dedicated to public and parapublical actors. It develops Symbiosis, a platform designed to simplify the work of field teams and improve the management of business decision-makers.
Symbiose meets structural challenges: regulatory constraints, social mix, Combating commercial vacancies and coordination of actions in the field. It is aimed at various profiles: operational agents, business managers, elected officials and decision-makers.
In a demanding institutional environment, Need Solutions needed a site capable of Clarifying a complex solution, reassure its compliance and facilitate its adoption.
A powerful solution, but hard to explain
Before the redesign, several obstacles limited the effectiveness of the site:
- A complex value proposition for non-specialists
- Difficulty speaking to both field teams and decision makers
- A discourse that is too technical, with little focus on concrete uses
- A lack of pedagogy on the regulatory issues covered
- A site that was not well thought out as an adoption and demonstration tool
Key objective: design a clear, institutional and educational Webflow site, capable of promoting Symbiose and supporting B2B and public acquisition.
Structuring complexity and building trust
Norry supported Need Solutions on a complete strategic overhaul:
- Clarification of business positioning and discourse
- UX/UI redesign focused on pedagogy and reinsurance
- Structuring the message around regulatory issues
- Robust, accessible and scalable Webflow development
- SEO & semantic structuring oriented communities and businesses
- Optimization of contact and demonstration paths
Talk to all decision levels
Diagnosis & insights
Analysis of field users, business decision-makers and regulatory constraints. Identification of points of friction between operational and management.
Architecture of the offer
Clear structuring around major issues: regulations, social diversity, commercial vacancy, management of actions.
Art direction
Institutional, sober and reassuring universe. A design that inspires seriousness, conformity and mastery.
UX/UI Design
Differentiated paths according to profiles: field vs decision-makers. Progressive and educational reading.
Webflow development
Efficient integration, structured CMS to change business and regulatory content.
A site designed for the institutional and the field
- 100% Webflow site, fast and accessible
- Clear speech on regulatory issues
- Differentiation of field targets/decision-makers
- Highlighting the concrete benefits of Symbiose
- Simplified demonstration path
A site designed for public actors... and AI engines
The Need Solutions site has been structured to be understood by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to the territorial management, regulations, commercial vacancy and social diversity, while strengthening the institutional credibility of Symbiose.
Setting up:
- Semantic architecture oriented towards public and business issues
- Definition of key entities (communities, regulations, management)
- Structured educational content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and trust signals
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Autonomy for internal teams
Norry trained the Need Solutions teams at the complete Webflow management, in order to guarantee total autonomy in the evolution of the site.
Training delivered:
- CMS and solution page management
- Regulatory content update
- Creation of new pages by business challenge
- Performance and accessibility best practices
- SEO & AI content structuring
A Webflow site at the service of public decision
With this redesign, Need Solutions now has a clear, credible site that is aligned with the complexity of territorial issues. A tool that facilitates understanding, supports decision-making and supports the adoption of Symbiose.
A new example of the ability of Norry to transform a complex regulatory solution into a readable, institutional and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
.avif)
.avif)
.avif)
Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
