How to create a site capable of reassuring expatriates and converting a real estate project remotely?
Real estate support designed for expatriates
Immo pour Expat helps expatriates who want invest in real estate in France, with a turnkey service: finding the property, setting up the project, financing, administrative follow-up and putting in touch with the right partners.
The promise is strong: to allow remote investors to make a real estate project a reality in France with complete peace of mind, despite geographic, legal and fiscal constraints.
In a context where trust is central, Immo pour Expat needed a site capable of reassure immediately, clearly explain the support and generate qualified contacts.
A premium service, but a site that is not very reassuring
Before the redesign, several obstacles limited the effectiveness of the site:
- A value proposition that is difficult to understand for non-expert expatriates
- A lack of pedagogy on the stages of the real estate project
- Little reassurance on remote support
- A discourse that is too generic, not very differentiating
- A site that is poorly optimized for international conversion
Key objective: design a clear, educational and reassuring Webflow site, capable of converting expatriates into real estate project developers.
Structuring trust and clarifying support
Norry supported Immo for Expat on a complete strategic overhaul:
- Clarification of positioning and promise
- UX/UI redesign focused on reinsurance and conversion
- Staging the customer journey from A to Z
- Fast, accessible and scalable Webflow development
- Expatriate oriented SEO & semantic structuring
- Optimization of contact paths
Reassure before convincing
Diagnosis & insights
Analysis of expatriate profiles, their obstacles (distance, trust, administrative complexity) and their expectations in terms of support.
Architecture of the offer
Clear structure around the main stages of the project: understand, invest, finance, manage. Each step is explained and reassuring.
Art direction
Sober, professional and institutional universe. A design designed to inspire seriousness and reliability.
UX/UI Design
Fluid, progressive and educational course. The site answers key questions before they're even asked.
Webflow development
Clean, efficient and scalable integration. CMS designed to enrich informative and reassuring content.
A site designed to reassure and convert
- 100% Webflow site, fast and responsive
- Customer journey explained from A to Z
- Educational and reassuring speech
- Highlighting human support
- Simplified and qualified contact path
A visible site for expatriates... and AI engines
The Immo site for Expat has been structured to be understood by Google and AI engines (ChatGPT, Perplexity, Gemini).
Objective: to capture searches related to Real estate investment in France from abroad, while strengthening brand credibility in the responses generated by AI.
Setting up:
- Semantic architecture oriented expatriation & real estate
- Definition of key entities (expatriate, investment, real estate France)
- Structured educational content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and trust signals
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Total autonomy over content
Norry trained the Immo teams for Expat at the complete Webflow management, in order to allow them to develop the site independently.
Training delivered:
- CMS and service page management
- Adding and updating educational content
- Duplication of pages by type of project
- Performance best practices
- SEO & AI content structuring
Objective: a living site, in line with market and regulatory developments.
A Webflow site at the service of life projects
With this redesign, Immo pour Expat now has a clear, reassuring site that is in line with the expectations of expatriate investors. A tool that builds trust, facilitates decision-making and sustainably supports acquisition.
A new example of the ability of Norry to transform a complex and sensitive service into a clear, credible and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
