How to create a site capable of reflecting a human approach to tech recruitment?
An expert and human tech recruitment firm
TechMate is a recruitment firm specialized in tech profiles, supporting companies in their recruitment CDI and freelance. Its positioning is based on an assumed balance between technical expertise, business understanding and human relationship.
TechMate is aimed at managers, CTOs and HR managers facing complex recruitments, in a tight market, where the quality of support makes the difference.
With a tailor-made approach and a strong consulting dimension, TechMate needed a site capable of Translate this value, reassure about the methodology and generate qualified contacts.
Recognized expertise, but a digital image in the background
Before the redesign, several obstacles limited the effectiveness of the site:
- A speech that is too generic compared to the actual level of accompaniment
- A difficulty in differentiating yourself from “volume” cabinets
- A lack of readability on the methodology and types of missions
- Little reassurance on tech expertise and the quality of matching
- A site that was not well thought out as a B2B acquisition tool
Key objective: design a clear, credible and trust-oriented Webflow site, capable of reflecting TechMate's human approach and converting complex tech needs.
Structuring the discourse and strengthening credibility
Norry supported TechMate on a complete strategic overhaul:
- Clarification of brand positioning and discourse
- UX/UI redesign focused on reinsurance and conversion
- Highlighting the human and expert approach
- Fast, efficient and scalable Webflow development
- SEO & semantic structuring oriented tech recruitment
- Optimization of contact paths
Reassure before recruiting
Diagnosis & insights
Analysis of the expectations of managers, CTOs and HR: speed, quality of profiles, detailed understanding of technical and human issues.
Architecture of the offer
Clear structuring of services: permanent recruitment, freelance, tailor-made support and post-recruitment follow-up.
Art direction
A simple, professional and accessible universe. A design that inspires seriousness, proximity and trust.
UX/UI Design
Fluid and educational course, highlighting the method, the benefits and the guarantees of support.
Webflow development
Clean and scalable integration. CMS structured to accommodate offers, expertise and HR content.
A site designed to recruit with confidence
- 100% Webflow site, fast and responsive
- Clear and differentiating speech
- Highlighting human methodology
- Tech expertise made readable
- Simple and qualified contact path
A site designed for recruitment... and AI engines
The TechMate site has been structured to be understood, summarized and cited by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to capture requests related to tech recruitment, specialized recruitment agencies and IT freelancers, while strengthening TechMate's credibility as a trusted partner.
Setting up:
- Semantic architecture oriented recruitment & tech
- Definition of key entities (recruitment, tech profiles, freelancers)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and trust signals
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Autonomy for teams
Norry trained the TechMate teams at the full control of Webflow, in order to guarantee total autonomy in the management of the site.
Training delivered:
- CMS and service page management
- Recruiting content update
- Duplication of pages by type of mission
- Performance best practices
- SEO & AI content structuring
A Webflow site at the service of human recruitment
With this redesign, TechMate now has a clear, credible site that is aligned with its approach to tech recruitment. A tool that reassures, structures the discourse and sustainably supports B2B acquisition.
A new example of the ability of Norry to transform a service with a strong human dimension into a legible, credible and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
