How to redesign the health SaaS site to give credibility to AI and accelerate adoption by field teams?
A health SaaS to manage schedules and HR management
Swappy is a SaaS dedicated to the health sector, designed to automate schedules, simplify HR management and effectively equip field teams.
Pioneer in the use ofartificial intelligence for the creation of optimized schedules, Swappy offers an all-in-one solution integrating planning, EVP management and HR issues specific to healthcare institutions.
In an environment under stress, highly regulated and dependent on the quality of human organization, Swappy needed to have a site capable of make AI understandable, reassure reliability, and support adoption.
Advanced technology, but hard to explain
Before the redesign, several obstacles limited the effectiveness of the site:
- A powerful but abstract AI promise for decision makers
- Difficulty speaking to HR, management and field teams at the same time
- A lack of pedagogy on concrete benefits on a daily basis
- Little reassurance on reliability and compliance in the healthcare sector
- A poorly structured site for SaaS B2B conversion
Key objective: design a clear, educational and credible Webflow site, capable of transforming AI innovation into an operational solution understood and adopted.
Structuring the AI promise and building trust
Norry accompanied Swappy on a complete strategic overhaul:
- Clarification of positioning and value proposition
- UX/UI redesign focused on understanding and adopting SaaS
- Structuring the discourse around health uses
- Efficient, secure and scalable Webflow development
- SEO & semantic structuring oriented health & HR
- Optimization of demonstration paths
Making AI useful, readable and concrete
Diagnosis & insights
Analysis of specific challenges in the health sector: staff shortage, regulatory constraints, team fatigue and organizational pressure.
Architecture of the offer
Clear structure around the pillars: schedules optimized by AI, HR management, EVP and global management.
Art direction
A reassuring, professional and technological universe. A design that inspires reliability without unnecessary complexity.
UX/UI Design
Differentiated paths according to profiles (HR, management, field teams), with a gradual reading oriented to concrete benefits.
Webflow development
Clean, fast, and scalable integration. CMS structured to support product growth and functional evolutions.
A clear and adoption-oriented health SaaS site
- 100% Webflow site, fast and secure
- AI promise understood from the first screens
- Clear emphasis on the benefits for each profile
- Field-oriented discourse and organization
- Simplified demonstration path
A health SaaS designed for Google... and AI engines
The Swappy site has been structured to be understood, summarized and cited by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to capture requests related to health planning, hospital HR management and AI applied to human resources, while strengthening Swappy's credibility as a pioneer.
Setting up:
- Semantic architecture oriented to health & HR
- Definition of key entities (AI, planning, health, HR)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and trust signals
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Autonomy of marketing and product teams
Norry trained the Swappy teams at the complete Webflow management, in order to guarantee total autonomy in the evolution of the site.
Training delivered:
- CMS and product page management
- Addition of new features and use cases
- Duplication of campaign and vertical pages
- Performance and security best practices
- SEO & AI content structuring
A Webflow site at the service of human organization
With this redesign, Swappy now has a clear, credible site that is aligned with the challenges of the health sector. A tool that makes AI useful, understandable and operational, at the service of teams and decision makers.
A new example of the ability of Norry to transform complex AI innovation into a readable, reassuring and efficient SaaS health platform.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
