How do you turn a training site into a machine for converting calls into appointments?
A Cold Call reference focused on commercial performance
Augustin Tonnel is a recognized figure in Cold Call and B2B telephone prospecting. Trainer, coach and Top Voice LinkedIn, he helps salespeople, closers and sales teams to transform their calls into qualified appointments.
Its promise is clear: the only training designed to really convert, based on proven methods, concrete scripts and a field approach, far from theoretical discourse.
With a rapidly growing audience and an already established reputation, Augustin Tonnel needed a site that matched its positioning: Impactful, credible and highly conversion-oriented.
Recognized expertise, but an under-exploited site
Before the redesign, several obstacles limited the performance of the site:
- A discourse that is too linear, not very structured for conversion
- A strong promise, but not sufficiently staged
- A lack of hierarchy between personal branding and offer
- Few reinsurance levers (social proof, methodology, results)
- A site that informed, but did not transform enough
Key objective: design a Webflow site capable of carrying a strong promise, strengthening the authority of Augustin Tonnel and maximize appointment scheduling and training sales.
Structuring authority and activating conversion
Norry supported Augustin Tonnel on a complete strategic overhaul:
- Clarification of the positioning and the central promise
- UX/UI redesign oriented to conversion and action
- Staging expertise and personal branding
- Fast, scalable and performance-oriented Webflow development
- SEO & semantic structuring around Cold Call
- Optimization of appointment scheduling processes
Transforming audiences into customers
Diagnosis & insights
Analysis of the audience (salespeople, closers, managers), their objections and expectations. Identification of the levers for trust and for taking action.
Architecture of the offer
Clear structure of the training: who it is aimed at, what results, what method, and why it works.
Art direction
Direct, assertive and performance-oriented design. A visual universe aligned with the personality of Augustin Tonnel: clear, impacting, without superfluous.
UX/UI Design
Short, rhythmic course, designed to maintain attention and trigger action. Each section pushes for appointments.
Webflow development
Clean, fast integration, optimized for performance and content evolution (offers, testimonials, social proof).
A site designed to sell
- 100% Webflow site, fast and conversion-oriented
- Clear promise from the first screens
- Highlighting authority and social proof
- Optimized appointment scheduling process
- Ideal structure for launches and campaigns
A site designed for visibility and AI engines
The Augustin Tonnel site has been structured to be understood, summarized and cited by search engines and AIs (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to Cold call, telephone prospecting and B2B appointment scheduling, while consolidating personal brand authority.
Setting up:
- Semantic architecture oriented business intentions
- Definition of key entities (Cold Call, prospecting, appointments)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimization of AI summaries and expertise signals
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Total autonomy in the management of the site
Norry trained Augustin Tonnel at full control of Webflow, in order to allow him to manage his site without external dependence.
Training delivered:
- CMS and training content management
- Add and update offer pages
- Duplicating pages and UX adjustments
- Performance best practices
- SEO & AI content structuring
Objective: an agile site, capable of evolving at the pace of offers and launches.
A Webflow site at the service of commercial performance
With this redesign, Augustin Tonnel now has a site that is in line with his level of expertise and his ambition. A tool that transforms the audience into qualified prospects and sustainably supports the growth of its business.
A concrete example of the ability of Norry to transform individual expertise into structured and efficient business leverage.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
