How to clarify the site of a payment solution with the medico-social sector?
A payment solution designed for human support
Ezio is a payment solution dedicated to home workers, educators in medico-social institutions and animators. It makes it possible to manage simple, secure and traceable transactions, while guaranteeing transparency and serenity for the people supported as well as for the organizations that supervise them on a daily basis.
In a sensitive, regulated and highly human sector, Ezio is positioned as a trusted third party, facilitating financial exchanges while respecting operational constraints in the field.
With the acceleration of its deployment to medico-social structures, Ezio needed a site that lived up to its ambition: educational, reassuring, credible and adoptive oriented.
A robust product, but a value that is still too difficult to read
Before Norry's intervention, several obstacles limited the effectiveness of the site:
- A value proposition that is complex to understand for non-technical audiences
- A discourse that is too functional, with little focus on benefits in the field
- A lack of reassurance about security, compliance, and reliability
- A prioritization of information that is not well suited to B2B decision-makers
- A site that explained the “what”, but not enough the “why” or the “for whom”
Key objective: design a clear, reassuring and structured Webflow site, capable of convincing demanding medical and social actors, while supporting acquisition and contact.
Structuring trust, clarifying impact, supporting growth
Norry's support focused on a global overhaul of the digital experience:
- Clarification of business positioning and discourse
- UX/UI redesign focused on understanding and B2B conversion
- Sober, institutional and fintech design, inspiring confidence
- Efficient, accessible and scalable Webflow development
- SEO & semantic structuring by targets and use cases
- Highlighting regulatory, human and operational issues
Make a complex subject simple, without losing credibility
Diagnosis & business understanding
Analysis of the product, end users, decision-makers and regulatory constraints specific to the medico-social sector. Identification of reinsurance levers and obstacles to adoption.
Information architecture
Organization of the site around concrete uses: land, establishments, management structures. Clear prioritization to guide each profile to the right information.
Art direction
Creation of a serious, human and reassuring digital universe, halfway between fintech and institutional. A design that inspires confidence without coldness.
UX/UI Design
Fluid, educational course, oriented to rapid understanding. Each page answers a key question: who is Ezio for, what problem is fixed, and why it's secure.
Webflow development
Clean, fast, and scalable integration. CMS structure designed to support the evolution of the product, content and targets.
SEO & AI readability
Clear semantic structure, content understandable by engines and AIs, in order to strengthen visibility and credibility on sensitive B2B requests.
A site designed to reassure, explain and convert
- 100% Webflow site, fast and accessible
- Value proposition clarified from the first screens
- Pages structured by uses and business profiles
- Profit-oriented discourse on the ground and compliance
- Highlighting security and transparency
- Simplified contact and demo paths
A site designed for B2B research and AI engines
In a sector where the trust, compliance, and clarity are essential, the Ezio site has been structured to be understood not only by Google, but also by AI engines (ChatGPT, Perplexity, Gemini).
The objective: to enable medico-social decision-makers to find Ezio via informational, business and regulatory requests, while strengthening the credibility of the solution in the responses generated by AI.
Set up by Norry:
- Business-oriented semantic architecture and use cases
- Clear definition of entities (solution, uses, audiences, regulatory context)
- Structured and prioritized content for AI reading
- Activation of AEO/GEO mechanisms for sensitive B2B requests
- Optimizing AI summaries and trust signals
Result: a readable, explanatory and AI ready™, capable of strengthening Ezio's visibility on high-intent research, while supporting perceived credibility.
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Making Ezio teams autonomous and operational
Beyond the design of the site, Norry accompanied Ezio in the full control of Webflow, in order to guarantee total autonomy in the management and development of the site.
The objective: to allow product and marketing teams to update content, create new pages and develop the site without depending on an external service provider.
Training delivered:
- Getting started with Webflow CMS & Collections
- Management and duplication of pages (product, use cases, content)
- Performance and maintenance best practices
- Content structuring for SEO & AI
- Simple and secure editing workflows
A Webflow site at the service of trust and adoption
With this redesign, Ezio now has a clear, credible site that is aligned with medico-social challenges. A tool that does not only present a product, but Establishes trust, facilitates understanding and concretely supports growth.
An example of how Norry turns complex products into legible, effective, and impact-oriented digital experiences.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
