How to redesign the site of an innovation platform to strengthen scientific credibility and accelerate B2B adoption?
A trusted platform for life sciences and digital health
Gencovery is an innovation platform dedicated to life sciences and digital health. It supports scientific, industrial and institutional players in the development, valorization and deployment of their digital projects and services.
At the heart of the Gencovery ecosystem: Constellab, a sovereign, secure and intuitive platform, designed to accelerate scientific projects while guaranteeing compliance, traceability and trust.
In a demanding, regulated and highly technical sector, Gencovery needed a site capable of Clarifying a complex offer, reassure decision-makers and support its positioning as a reference player.
A powerful offer, but difficult to understand
Before the redesign, several obstacles limited the effectiveness of the site:
- A complex value proposition for non-expert audiences
- A discourse that is too technical, with little focus on uses and benefits
- A difficulty in differentiating between platform, services and support
- A lack of readability for decision-makers and partners
- A poorly structured site for B2B and institutional acquisitions
Key objective: design a clear, credible and educational Webflow site, capable of promoting Gencovery's innovation and facilitating the adoption of Constellab.
Clarifying innovation and building trust
Norry supported Gencovery on a complete strategic overhaul:
- Clarification of scientific positioning and discourse
- UX/UI redesign focused on understanding and credibility
- Structuring the offer around Constellab and use cases
- Premium, secure and scalable Webflow development
- SEO & semantic structuring for innovation and health
- Optimization of contact and demonstration paths
Making complex innovation legible
Diagnosis & insights
In-depth analysis of the life sciences ecosystem, targets (researchers, manufacturers, manufacturers, institutions, decision-makers) and issues of trust, sovereignty and compliance.
Architecture of the offer
Clear structuring around the Constellab platform, its functionalities, its benefits and its concrete uses for scientific projects.
Art direction
Creation of a serious, institutional and modern digital universe, inspiring trust without rigidity. A design at the service of scientific credibility.
UX/UI Design
Progressive, educational and structured course. Each section answers a key question: why, for whom, how and with what benefits.
Webflow development
Robust, efficient and scalable integration. CMS designed to accommodate scientific content, use cases and product evolutions.
A site designed to create credibility and speed up
- 100% Webflow site, fast and secure
- Value proposition clarified from the first screens
- Highlighting Constellab and its uses
- Scientific and business benefit-oriented discourse
- Optimized contact and demonstration paths
Visibility designed for scientific research and AI engines
The Gencovery site was designed to be understood, summarized, and cited by search engines and AIs (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to life sciences, digital health platforms and scientific innovation, while consolidating Gencovery's credibility as a leading player.
Setting up:
- Semantic architecture oriented to innovation and uses
- Definition of key entities (platform, digital health, life sciences)
- Structured content for AI reading and advanced search
- Activation of AEO/GEO mechanisms
- Optimizing AI summaries and authority signals
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Autonomy and control of scientific content
Norry trained the Gencovery teams at the complete management of the Webflow site, in order to guarantee total autonomy in updating content.
Training delivered:
- CMS and scientific content management
- Updating the platform and services pages
- Duplication and creation of new project pages
- Performance and security best practices
- SEO & AI content structuring
Objective: a scalable site, aligned with Gencovery's continuous innovation.
A site at the service of innovation and trust
With this redesign, Gencovery now has a clear, credible site that is aligned with the requirements of life sciences and digital health. A tool that values innovation, facilitates the adoption of Constellab, and sustainably supports growth.
A new example of the ability of Norry to transform complex innovation into a legible, credible and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
