How to redesign the site of a training organization to give credibility to innovation?
An immersive virtual reality training organization
Reality Academy is a training organization specialized in virtual reality applied to professional learning. He designs immersive courses allowing companies to effectively train their employees in complex, technical or risky situations.
Through VR, Reality Academy is transforming training into a concrete, measurable, and engaging experience, while meeting business performance and security requirements.
In an innovative sector that is still emerging, Reality Academy needed a site capable of making technology understandable, reassure its effectiveness and facilitate the adoption of training by decision-makers.
A strong innovation, but difficult to explain
Before the redesign, several obstacles limited the impact of the site:
- An impressive technology but complex to explain
- A discourse that is too focused on VR, little on the educational benefits
- A lack of reassurance on the effectiveness and compliance of training courses
- A difficulty in projecting oneself into concrete uses
- A poorly structured site for B2B conversion
Key objective: design a clear, educational and credible Webflow site, capable of transforming VR innovation into an understandable and adoptable training solution.
Clarifying innovation and structuring pedagogy
Norry supported Reality Academy on a complete strategic overhaul:
- Clarification of the positioning and the pedagogical discourse
- UX/UI redesign focused on understanding and reassurance
- Structuring the offer by use case and business lines
- Efficient, accessible and scalable Webflow development
- SEO & semantic structuring oriented training & VR
- Optimization of contact and demonstration paths
Making VR concrete and actionable
Diagnosis & insights
Analysis of targets (training managers, HR, managers), their obstacles to the adoption of VR and their expectations in terms of educational ROI.
Architecture of the offer
Clear structuring of the courses: jobs, educational objectives, deployment methods and expected results.
Art direction
Modern, immersive and educational universe. A design that suggests innovation without losing clarity.
UX/UI Design
Progressive journey: understand → plan → ask for a demonstration.
Webflow development
Clean and scalable integration, structured CMS to easily enrich content and use cases.
A site designed to convince training decision-makers
- 100% Webflow site, fast and responsive
- Educational and results-oriented discourse
- Clear emphasis on VR use cases
- Optimized demonstration path
- Ideal structure for presenting complex offers
A site designed for training... and AI engines
The Reality Academy site has been structured to be understood, summarized and cited by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to capture requests related to virtual reality training, educational innovation and immersive training, while strengthening the credibility of the organization.
Setting up:
- Semantic architecture oriented to training & VR
- Definition of key entities (virtual reality, vocational training)
- Structured educational content for AI reading
- Activation of AEO/GEO mechanisms
- Optimization of AI summaries and expertise signals
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Autonomy to change the offer
Norry trained the Reality Academy teams at the complete Webflow management, in order to guarantee total autonomy in the evolution of the site.
Training delivered:
- Management of the CMS and the training pages
- Addition of new paths and use cases
- Duplicating pages and UX adjustments
- Performance best practices
- SEO & AI content structuring
Objective: a living site, aligned with the evolution of programs and technologies.
A Webflow site at the service of immersive learning
With this redesign, Reality Academy now has a clear, credible site that is in line with its educational innovation. A tool that makes VR understandable, reassures decision-makers and accelerates adoption.
A new example of the ability of Norry to transform a complex technological innovation into an educational and efficient digital experience.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
