How to redesign a UX/UI agency's site to reflect its expertise and attract demanding product teams?
A UX/UI agency at the service of high-performance digital products
Jujotte is a product design agency based in Nantes. She supports tech and product teams in the design of digital experiences that are useful, efficient and truly adopted by their users.
Its positioning is based on a very oriented approach. product : detailed understanding of business issues, close collaboration with internal teams and the constant search for a real impact on use.
With recognized expertise and high-value missions, Jujotte needed a site capable of translate this level of requirement, to clarify its approach and to attract product and tech decision-makers.
Solid expertise, but a remote location
Before the redesign, several limitations hampered the effectiveness of the site:
- A discourse that is too generic in relation to the maturity of the agency
- A difficulty in differentiating yourself in a very competitive market
- Little emphasis on the product approach and methodologies
- A site that is not very conversion-oriented for B2B targets
- An image that did not fully reflect the quality of the projects carried out
Key objective: design a clear, credible and product-oriented Webflow site, capable of attracting mature tech and product teams.
Clarifying positioning and strengthening credibility
Norry supported Jujotte on a complete strategic overhaul:
- Clarification of agency positioning and discourse
- UX/UI redesign focused on understanding and customer projection
- Highlighting the product design approach
- Premium, fast and scalable Webflow development
- UX/UI and product oriented SEO & semantic structuring
- Optimizing contact paths
Put the product at the center of the discourse
Diagnosis & insights
Analysis of targets (CTO, CPO, Product Managers, tech teams), their expectations and their criteria for choosing a UX/UI agency.
Architecture of the offer
Clear structuring of expertise: discovery, UX/UI, product design, collaboration with internal teams.
Art direction
Creation of a simple, precise and legible universe, leaving room for content and projects. A design at the service of credibility.
UX/UI Design
Fluid and rational course, designed for expert profiles. Each page answers a specific product problem.
Webflow development
Clean, efficient and scalable integration. CMS structured to accommodate projects, methodologies and expert content.
A site designed for product teams
- 100% Webflow site, fast and responsive
- Clear positioning from the first screens
- Highlighting the product design approach
- Discourse oriented to uses and results
- Simple and qualified contact path
A site designed for product research... and AI engines
The Jujotte site has been structured to be understood, summarized and cited by search engines and AIs (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to product design, UX/UI design and product agencies, especially in Nantes, while consolidating perceived expertise.
Setting up:
- Product-oriented semantic architecture and UX
- Definition of key entities (UX/UI, product design, product teams)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimization of AI summaries and expertise signals
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Autonomy to keep the site alive
Norry trained the Jujotte teams at the full control of Webflow, in order to guarantee total autonomy in the evolution of the site.
Training delivered:
- Management of the CMS and expert pages
- Add and update projects
- Duplicating pages and UX adjustments
- Performance best practices
- SEO & AI content structuring
Objective: a living site, aligned with the evolution of the projects and the agency.
A Webflow site that lives up to the products designed
With this redesign, Jujotte now has a clear, credible site that is in line with its expertise in product design. A tool that structures discourse, reinforces legitimacy and supports acquisition from demanding product teams.
A new example of the ability of Norry to transform UX/UI expertise into strong and efficient digital positioning.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
