How to develop an ultra-creative Webflow site without curtailing the technical ambition of a digital agency?
A creative digital agency with high technical requirements
Supercolor is a creative digital agency recognized for its strong visual worlds, interactive experiences and high standards of execution. Its playground: experiential, immersive and differentiating sites, at the border between design, motion and technology.
For its own site, Supercolor wanted to push back the usual Webflow showcase standards, with a site highly animated, experimental and technically ambitious.
An ambitious design... difficult to execute properly on Webflow
The project posed several major challenges:
- A design already defined, with complex and non-standard animations
- A strong use of WebGL, GSAP and synchronized animations
- The need to maintain performance despite visual richness
- A showcase site serving as technical demonstrator For the agency
- The need to remain manageable in Webflow despite the complexity
Key objective: develop a Webflow site capable of running advanced animations without compromising on performance, stability and maintainability.
Translating a creative vision into technical reality
On this project, Norry worked exclusively on the Webflow development phase :
- Advanced Webflow integration based on the models provided
- Development of complex animations via GSAP
- Integrating components WebGL
- Optimizing performance and loading
- Structuring the project to remain maintainable over time
- Site security and cross-browser compatibility
Push Webflow to the maximum, without breaking it
Technical analysis & feasibility
In-depth study of animations, Webflow constraints and the native limits of the tool. Definition of a hybrid Webflow + JavaScript strategy.
Advanced Webflow integration
Construction of a clean, modular and robust structure, allowing complex animations to be injected without compromising the CMS or editing.
GSAP animations
Implementation of synchronized, scroll-based and interactive animations, with particular attention paid to fluidity and stability.
WebGL & custom interactions
Integration of WebGL modules to create immersive effects, while controlling the impact on performance.
Optimization & performance
Lazy loading, fine asset management, multi-device tests, weight and rendering optimization.
A site that showcases expertise
- 100% Webflow site with custom integrations
- Advanced GSAP & WebGL animations
- Immersive and differentiating experience
- Controlled performance despite complexity
- Site used as technical and commercial reference
An experiential site... but understandable by engines
Even on a very creative site, Norry made sure to maintain a readable structure for SEO and AI (ChatGPT, Perplexity, Gemini).
Objective: to avoid the “invisible showcase site” effect and preserve Supercolor's ability to be identified as an expert agency.
Setting up:
- Clean and hierarchical HTML structure
- Accessible content despite the animations
- Clearly defined entities (agency, expertise, digital creation)
- Activating AEO/GEO signals
- Optimizing AI summaries
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Mastered technical autonomy
Norry trained the Supercolor teams at the Webflow site management, despite its technical complexity.
Training delivered:
- Understanding the Webflow structure put in place
- Content management without breaking animations
- Best practices for editing and duplicating
- Maintenance and technical precautions
- Performance and updates
When Webflow becomes a testing ground
With this project, Supercolor has an experiential site that lives up to its creative ambition. A demanding, stable and efficient technical demonstrator.
A concrete example of the ability of Norry to transform Webflow into a real engine for advanced digital experiences, even in very creative contexts.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
