How to redesign a product agency's site to translate its SaaS expertise and convince demanding teams?
An agency specialized in the creation of tailor-made products and SaaS
Magram is an agency specialized in design and development of digital products and SaaS. It helps companies transform their operational constraints into tailor-made software that is simple to use, quick to deploy and designed to last.
Its positioning is based on a strong product culture, a pragmatic approach and an ability to work as closely as possible to the business challenges of tech, product and operational teams.
With complex and high-value projects, Magram needed a site capable of clearly translate your level of expertise, structure your speech and support B2B acquisition.
Strong technical expertise, but a speech that is difficult to read
Before the redesign, several obstacles limited the effectiveness of the site:
- A value proposition that is too technical for non-expert decision-makers
- A difficulty in simply explaining the creation of tailor-made software
- A lack of projection on business uses and benefits
- A site that is not very differentiating in a very competitive agency market
- Poor emphasis on the long-term vision of products
Key objective: design a clear, product-oriented and credible Webflow site, capable of convincing mature tech and product teams.
Structuring product expertise and strengthening credibility
Norry supported Magram on a complete strategic overhaul:
- Clarification of positioning and product discourse
- UX/UI redesign focused on understanding and customer projection
- Highlighting the SaaS and tailor-made approach
- Premium, fast and scalable Webflow development
- Product-oriented and SaaS SEO & semantic structuring
- Optimizing contact paths
Making the product understandable and desirable
Diagnosis & insights
Analysis of targets (CTO, CPO, managers, product teams), their operational constraints and their expectations from a SaaS agency.
Architecture of the offer
Clear structuring around expertise: discovery, product design, SaaS development, deployment and scalability.
Art direction
Simple, technical and legible universe. A design that inspires rigor, control and reliability.
UX/UI Design
Rational course, oriented to rapid understanding. Each page answers a specific product problem.
Webflow development
Efficient integration, structured CMS to accommodate projects, expertise and product content.
A site designed to convince product teams
- 100% Webflow site, fast and scalable
- Clear value proposition from the first screens
- Highlighting the product and SaaS approach
- Discourse oriented to uses and business constraints
- Simple and qualified contact path
A site designed for product research... and AI engines
The Magram site has been structured to be understood, summarized and cited by Google and by AI engines (ChatGPT, Perplexity, Gemini).
Objective: to increase visibility on requests related to the creation of tailor-made software, SaaS agencies and product design, while consolidating Magram's technical credibility.
Setting up:
- SaaS and product-oriented semantic architecture
- Definition of key entities (SaaS, custom software, digital product)
- Structured content for AI reading
- Activation of AEO/GEO mechanisms
- Optimization of AI summaries and expertise signals
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Autonomy to make the site evolve
Norry trained the Magram teams at the full control of Webflow, in order to guarantee total autonomy in the management of the site.
Training delivered:
- Management of the CMS and expert pages
- Add and update projects
- Duplicating pages and UX adjustments
- Performance best practices
- SEO & AI content structuring
A Webflow site aligned with a demanding product culture
With this redesign, Magram now has a clear, credible site that is aligned with its SaaS and product expertise. A tool that structures the discourse, reinforces legitimacy and sustainably supports B2B acquisition.
A new example of the ability of Norry to transform complex product expertise into legible and efficient digital positioning.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
