How to redesign the site of a stand expert to reflect his level of requirement and his know-how?
A tailor-made stand expert for demanding brands
Carco Design supports brands like Danone, Deezer, TF1, autosphere, Clinique etc. in the design, manufacture and installation of stands for trade shows. From creation to implementation on site, Carco Design acts as a global partner, capable of transforming an ephemeral space into a real tool for visibility and business.
Its positioning: of custom stand, demanding, designed to enhance brand image and maximize the impact on B2B fairs.
With recognized expertise and high level achievements, Carco Design needed a site that could translate this perceived value and support its commercial development.
Strong know-how, but a digital image in the background
Before the redesign, several limitations hampered the effectiveness of the site:
- A showcase site that is too descriptive, not very differentiating
- A difficulty in valuing the tailor-made and premium dimension
- A lack of staging of the achievements and the process
- A discourse that does not focus on customer benefits and trade show challenges
- A site that is not very optimized for B2B acquisition and SEO
Key objective: design an elegant, structured and inspiring Webflow site, capable of reflecting the level of requirements of Carco Design and generating qualified contacts.
Valuing expertise, structuring the offer, strengthening the impact
Norry supported Carco Design on a complete overhaul of its digital ecosystem:
- Clarification of brand positioning and discourse
- UX/UI redesign focused on projection and conversion
- Highlighting achievements and the project process
- Premium, fast and scalable Webflow development
- SEO structuring oriented businesses and B2B intentions
- Optimization of contact and quotation paths
Showcase expertise and guide decision making
Diagnosis & insights
Analysis of positioning, targets (marketing, communication, events departments) and expectations related to trade shows. Identification of differentiation levers.
Architecture of the offer
Clear structuring around the pillars: design, manufacturing, installation. Each step is explained, valued and linked to concrete benefits.
Art direction
Creation of a sober, premium and visual universe, leaving room for achievements. A design that inspires confidence and professionalism.
UX/UI Design
Fluid, projection-oriented journey: quickly understand expertise, see achievements, then get in touch.
Webflow development
Careful integration, lightweight animations, structured CMS to easily enrich projects and references.
A site designed to inspire and convert
- 100% Webflow site, fast and responsive
- Strong emphasis on achievements
- Clear and reassuring project process
- Value-oriented discourse and global support
- Simplified and qualified contact path
A visible site for B2B decision-makers and AI engines
The Carco Design site was designed to be understood by both search engines and AIs (ChatGPT, Perplexity, Gemini).
Objective: to capture research related to custom stands, trade shows and event design, while strengthening brand credibility in the responses generated by AI.
Setting up:
- Semantic architecture oriented to jobs and uses
- Definition of key entities (stand, exhibition, design, manufacturing)
- Structured and prioritized content for AI reading
- Activation of AEO/GEO mechanisms
- Optimizing summaries and trust signals
Empowering teams in site management
Norry trained the Carco Design teams at the full control of Webflow, in order to allow them to develop the site independently.
Training delivered:
- CMS and project collections management
- Adding and updating achievements
- Duplicating pages and UX best practices
- Optimizing performance
- SEO & AI content structuring
Objective: a living site, updated regularly, without technical dependence.
A site that lives up to the projects on display
With this redesign, Carco Design now has an elegant, legible site that is in line with the quality of its achievements. A tool that values expertise, reassures prospects and effectively supports B2B acquisition.
A concrete example of how Norry transforms business know-how into a strong and efficient digital image.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
