How do you make a coaching website fast and simple to manage?
Clarisse Ernoux supports women at every stage of life with a movement method designed for them. Their website was outdated and hard to manage: we rebuilt it on Webflow, custom-made, with ultra-simple administration for the team.
Movement designed for women, at every stage of life.
Clarisse Ernoux is a yoga and Pilates teacher and a state-certified sports coach. She created an online platform offering routines, programs (pregnancy, postpartum, menopause, anti-stress), challenges and a community: a kind, progressive approach with no guilt-tripping. A community of 750,000 Instagram followers, more than 10,000 women supported and a 4.9/5 rating.
A fast-growing brand, a website that could no longer keep up.
With such an engaged community, the website had to rise to the occasion. It no longer did:
- An outdated website: the old website no longer reflected the scale of the platform.
- Difficult administration: the team struggled to update it, which slowed down content publishing.
- A need for performance: a fast website for an audience arriving massively from social media.
A website that is simple to run and built to last.
- Design by Studio Manaa: the website design was created by Studio Manaa.
- Custom Webflow development: a website built entirely with components and variables, to stay consistent and scalable.
- Ultra-simple, enjoyable administration: a CMS designed so the team can publish and edit without friction.
- Performance: a lightweight, fast website, optimized from the design stage.
Development designed for those who use it every day.
- Understanding the team’s usage: what gets updated, how often, and what was blocking them today.
- Structuring the system: reusable components and variables, so every change stays consistent and quick to roll out.
- Building the administration: a clear CMS, designed so the head of marketing can manage the website independently.
- Optimizing and launching: performance work ahead of the September 29, 2026 switchover.
Technology built to last.
- Components: every element of the website is reusable, to keep the interface consistent and save time with every change.
- Variables: colors, typography and spacing are centralized, so the design can be changed without starting from scratch.
- Simple, enjoyable administration: a CMS designed so the marketing team can publish easily.
- Performance: a lightweight, fast website for an audience arriving massively from social media.
138 contact requests in one week.
The new website launched on September 29, 2026 after a 3-month project. From the very first week:
- 138 contact requests received through the website.
- Simplified administration for the marketing team.
- A website built for performance, worthy of an audience of 750,000 followers.
A clean foundation for good search ranking.
Careful Webflow development lays the groundwork for SEO:
- Clean code and a fast website, two decisive criteria for Google.
- Semantic structure: well-organized headings, tags and content.
- AI-ready: a website that is easy for answer engines to read.
An autonomous team.
The administration was built so that Paul and the marketing team can publish and edit content without depending on a developer, in a way that is simple and pleasant day to day.
A platform that grows with its community.
Clarisse Ernoux has a solid, fast website that is simple to run. Built with components and variables, it can evolve without starting from scratch, at the pace of the community and the programs she supports.
Your questions, our answers, straight up
We’ve gathered the questions our clients ask us most often right here.
The project started on June 29, 2026 and the website launched on September 29, 2026, about 3 months of Webflow development.
The Webflow development of the website, fully custom: a system built with components and variables, with an admin designed to be simple and enjoyable.
The old website was outdated and hard to manage. The team needed an ultra-simple admin and a high-performing website to support the platform's growth.
138 contact requests received through the website in the first week after launch.
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