How to launch a new lifestyle venue for a Lyon institution using Webflow?
The new hub for gastronomy and nightlife.
Club 1755 is the brand new hybrid lifestyle venue that just opened its doors in Lyon. Designed as the modern, trendy, and festive annex to the famous Brasserie 1755, a true local institution, this new space breaks the mold. Combining a sophisticated cocktail bar, a high-end dining experience, and a clubbing atmosphere, the establishment positions itself at the heart of the food and beverage sector. The challenge was to capitalize on the parent company's reputation for excellence while establishing this dynamic new address.
To immediately stand out in a highly competitive restaurant sector.
Opening a day and night establishment in a gastronomic capital like Lyon requires immediate impact. The website needed to be the primary driver of this visibility:
- The pitfall of traditional restaurant websites: Avoid rigid structures and illegible PDF menus on mobile that hinder the user experience.
- Showcasing the food and beverage offering: Visually convey the quality of the dishes, the creativity of the cocktails, and the intimate ambiance of the venue from the first screen.
- The need for local conversion: Facilitate table reservations and private event bookings to maximize occupancy rates from launch.
- Menu agility: A new restaurant continuously adjusts its dishes and drinks. The establishment's teams needed complete autonomy to modify menus on the fly.
A Full-Stack implementation to orchestrate the venue's opening.
- UX Strategy & Zoning: Design intuitive navigation primarily for mobile use by customers looking for a good spot on the street.
- Art Direction & UI Design: Create a high-end, modern, and inviting digital identity that aligns with the club's interior design.
- Webflow Development: Integrate a clean, fast, and animated structure with precise fluidity.
- Geo & Local SEO Optimization: Position the establishment for high-intent search queries related to dining and nightlife in Lyon.
Translate the restaurant's physical experience into a digital journey.
- Brand Alignment: Extract the premium codes of Brasserie 1755 and reinterpret them for a younger, nightlife-oriented audience.
- Action-Oriented Zoning: Place reservation buttons and menu cards at the heart of the experience to reduce friction.
- Modular Design System: Creation of a library of flexible blocks to present the food and beverage offerings clearly and aesthetically.
- Technical Fluidity: Development focused on display speed, essential for capturing last-minute reservations.
Where graphic elegance meets the agility of the hospitality sector.
- Bento-Style Layout: A modern visual organization to effectively segment the brasserie's story, menu, events, and opening hours.
- Smooth Micro-interactions: Delicate scroll transitions that evoke the prestige and meticulous care of the in-room service.
- Dynamic menus via the CMS: Dishes and drinks are integrated directly as text for optimal readability on smartphones and maximized SEO.
- Booking tool integration: Seamless connection with booking modules for a smooth conversion flow.
Position Club 1755 at the top of food and drink searches in Lyon.
For this launch, we've equipped the site to be the obvious answer for both customers and algorithms:
- Schema.org FoodEstablishment & Bar Markup: Technical integration of structured data (hours, menus, contact details) for perfect Google indexing.
- GEO Optimization (Generative Engine Optimization): Content calibrated so the club is directly recommended by ChatGPT and Perplexity for queries like "where to eat and drink good cocktails in Lyon".
- Restaurant Semantics: Precise keyword targeting across the food, beverage, and nightlife sectors to capture qualified local traffic.
Empowering the establishment's team with full control of the website.
A restaurant's offerings evolve daily. To ensure complete independence, we trained the Club 1755 team:
- Webflow CMS Proficiency: Add a new dish, change a cocktail price, or announce a special event in under two minutes.
- Managing Updates: Easily update special hours or club events.
- Adherence to the Design System: A practical guide to maintain graphic standards during future modifications.
A digital showcase on par with the physical experience.
With this new website, Club 1755 successfully enters Lyon's culinary and festive scene. By combining the legacy of a renowned name in the restaurant industry with the power of Webflow, we delivered more than just a showcase site: a powerful commercial attraction tool designed to propel this new must-visit destination.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
.avif)
Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
