How to unify a leading media group in France into a strategic hub?
The flagship of an independent and integrated collective.
ORIXA Group (ex-ORIXA Media) is a major player in media consulting and digital performance. With more than 100 experts and 4 specialized agencies, the group is positioned as a “Digital Native” partner capable of breaking the silos between Search, Media, Creation and Data. Their promise: “United to make your brand score”. This group site is the gateway to this ecosystem, centralizing the global vision and the 5 proprietary technologies of the collective.
Giving a unique face to a profound structural change.
The transition to the “Group” name required the resolution of immediate image challenges:
- Identity of “Bridgehead”: Create a hub that oversees 4 entities without deleting them.
- Technological Credibility: Make 5 proprietary innovations (Brand Score AI, feedcast.ai, etc.) tangible (Brand Score AI,, etc.) that are often complex to illustrate.
- Immediate legitimacy: The site had to reassure key accounts about the solidity and modernity of the group from the first second of loading.
- Speed and Clarity: A need for absolute conciseness (2 pages) for maximum efficiency for decision-makers in a hurry.
A Full-Stack implementation: from UX to Webflow integration.
- UX & Zoning strategy: Prioritize information for a “scannable” reading of the power of the group.
- UI Design Status: A premium interface, playing on technological and institutional codes.
- Webflow development: High fidelity integration with an obsession for code cleanliness.
- Performance Tech: Drastic optimization to ensure Lighthouse scores close to perfection.
Power through simplicity (Minimalism for Power).
- Diagnostic Hub: Analysis of flows between the various entities to create a smooth “bridge” navigation.
- Architecture of the Promise: Structuring around the “Brand Score”, the common thread running through all the group's agencies.
- Technological DA: Use of micro-interactions and refined visuals to symbolize Data and AI.
- “Clean Slate” development: Webflow assembly optimized for SEO weight transfer and speed of response.
An invisible technique at the service of a statutory design.
- Data-Driven Interactions: Subtle animations when scrolling to boost the presentation of the 5 technologies.
- Responsive without compromise: A seamless mobile experience, crucial for decision makers on the go.
- Asset Management: Optimization of formats (WebP/SVG) for instant loading (< 1s).
- Hub architecture: A system of intelligent links redirecting to agencies (including Origine) for a united ecosystem.
Meshing group authority for response engines.
Even on 2 pages, the structure is designed for the future of research:
- Schema.org “Organization” markup: Clear definition of the group and its subsidiaries for LLMs.
- IA-ready™ entities: Each technology is presented as its own entity, making it easy to cite by ChatGPT and Perplexity.
- Semantic hierarchy: Rigorous use of tags to define ORIXA as the independent media authority.
Agility for marketing teams.
Although short, the site must be able to evolve. We trained internal teams to:
- Content editing via the Webflow Editor.
- The update of key figures and technological partners.
- Basic SEO tag management to maintain performance.
A digital foundation for the next 20 years.
With this showcase site, ORIXA Group finally has a setting worthy of its 100 employees. This is proof that in just 2 pages, you can express industrial power, technological leadership and a clear strategic vision. The group is now ready to “score” brands with an image that is finally in line with its ambitions.
Et si votre site devenait lui aussi un levier de croissance ?
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We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
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Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
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We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
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