How can you unify a leading French media group into a strategic hub?
Creation of the ORIXA group website, a major player in media consulting and digital performance: UX and zoning, premium UI, polished Webflow development and performance optimization.
The flagship of an independent, integrated collective.
ORIXA Group (formerly Orixa Media) is a major player in media consulting and digital performance. With more than 100 experts and 4 specialized agencies, the group positions itself as a “Digital Native” partner able to break down the silos between Search, Media, Creative and Data. Their promise: “United to make your brand score”. This group website is the gateway to this ecosystem, bringing together the global vision and the collective’s 5 proprietary technologies.
Giving a single face to a deep structural change.
The shift to the “Group” name meant solving immediate image challenges:
- A “Figurehead” identity: Create a hub that oversees 4 entities without overshadowing them.
- Technological credibility: Make 5 proprietary innovations (Brand Score AI, feedcast.ai, etc.), often hard to illustrate, feel tangible.
- Immediate legitimacy: The site had to reassure large accounts about the group’s strength and modernity from the very first second of loading.
- Speed and clarity: A need for absolute concision (2 pages) for maximum efficiency with busy decision-makers.
A full-stack delivery: from UX to Webflow integration.
- UX strategy & zoning: Prioritize information for a “scannable” reading of the group’s strength.
- UI design with status: A premium interface drawing on both technological and institutional codes.
- Webflow development: High-fidelity integration with an obsession for clean code.
- Technical performance: Drastic optimization to ensure near-perfect Lighthouse scores.
Power through simplicity (Minimalism for Power).
- Hub diagnostic: Analysis of the flows between the different entities to create a smooth “bridge” navigation.
- Architecture of the promise: Structure built around the “Brand Score”, the common thread across all the group’s agencies.
- Technological art direction: Use of micro-interactions and clean visuals to symbolize Data and AI.
- “Clean Slate” development: A Webflow build optimized for SEO equity transfer and response speed.
Invisible technique serving a status-driven design.
- “Data-driven” interactions: Subtle scroll animations to bring the presentation of the 5 technologies to life.
- Uncompromising responsiveness: A smooth mobile experience, crucial for decision-makers on the move.
- Asset management: Format optimization (WebP/SVG) for instant loading (< 1s).
- Hub architecture: A smart linking system redirecting to the agencies (including Origine) for a unified ecosystem.
“On top of an incredible website, we now have an engagement rate above 55%, and +10% on overall conversion!”
A brand and a hub aligned from launch.
The ORIXA Group hub was designed to become the anchor of the collective’s credibility. The goal was to move from the image of a traditional media agency to that of an integrated, technology-driven group.
- Immediate strategic alignment: A strong identity that unites the group’s 100+ employees.
- Zero technical debt: Clean, fast Webflow development, ready to absorb the group’s growth.
- Optimized conversion: A 2-page navigation that reduces friction and speeds up “Group” contact requests.
- AI-Ready™: A semantic structure that allows LLMs (ChatGPT, Perplexity) to identify ORIXA as the authority on independent media.
Building the group’s authority for answer engines.
Even with just 2 pages, the structure is designed for the future of search:
- Schema.org “Organization” markup: A clear definition of the group and its subsidiaries for LLMs.
- AI-Ready™ entities: Each technology is presented as its own entity, making it easier for ChatGPT and Perplexity to cite them.
- Semantic hierarchy: Rigorous use of tags to define ORIXA as the authority on independent media.
Agility for marketing teams.
Although short, the site must be able to evolve. We trained the in-house teams to:
- Edit content using the Webflow Editor.
- Update key figures and technology partners.
- Manage basic SEO tags to maintain performance.
A digital foundation for the next 20 years.
With this showcase website, ORIXA Group finally has a setting worthy of its 100 employees. It proves that in just 2 pages, you can express industrial strength, a technological edge and a clear strategic vision. The group is now ready to “make brands score” with an image finally aligned with its ambitions.
Your questions, our answers, straight up
We’ve gathered the questions our clients ask us most often right here.
The move to the “Group” name required a hub that oversees 4 entities, makes 5 proprietary innovations tangible, and reassures major accounts with only 2 pages.
UX and zoning, premium UI, polished Webflow development, and performance optimization.
An identity that unites the group’s 100+ employees, clean code with no technical debt, 2-page navigation, and an AI-ready structure.
Let's talk about your current visibility and your Citation Score—the one you probably haven't measured yet.
