How to design an ecosystem of 100+ pages for a leading creative agency?
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The creative and strategic agency at the heart of performance.
Origine is the creative entity of ORIXA Group. Specializing in branding, advertising and brand strategy, it is the “emotional” engine of the collective. To support its name change and repositioning, Origine needed a monumental site capable of exhibiting its depth of expertise and its hundreds of customer cases.
Design as the one and only justice of the peace.
Origine came to the Norry Agency specifically for our identity as designers.
- Industrial volume: Design a hundred pages without ever sacrificing graphic originality.
- Complexity of the offer: Bringing pure creation, media and strategy together in a simple user journey.
- Rebranding challenge: Erase the “Orixa Media” image to establish “Origine” as a leading creative agency.
- Technical Management: Guarantee that our “Pixel-Perfect” vision is respected during external development on Prismic.
High-level Artistic Direction for an agency that lives on image.
- UX/UI Mass Design: Creation of a Design System capable of propelling 100+ pages.
- Information architecture: Complex zoning to link expertise to associated customer cases.
- Creative Direction: Global aesthetic supervision to ensure the move up the range.
- Production Management: Support and quality control of development on Prismic.
Atomic Design at the service of creativity.
For Origine, we deployed rigorous surgical design:
- Zoning & User Flows: Complete journey mapping to ensure that the user finds his expertise in 2 clicks.
- Modular System Design: Design of reusable “Slices” (components), making it possible to build rich pages without visual redundancy.
- Breakup DA: A daring visual universe, marking the separation from the old world of the classical media agency.
- QA Piloting: Implementation of code review and integration processes with Prismic developers to leave nothing to chance.
Structure 100 pages to dominate AI research.
Volumetry is a strength, if it is well organized for LLMs:
- Deep Semantic Architecture: Organization of content by pillars of expertise (Branding, Social Ads, Créa).
- Case Study Markup: Structuring “Success Stories” as social proof entities for Google and AIs.
- AI ready™: A site designed so that each service page precisely answers the requests of intent in the creative market.
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The handover of the Design System.
Although the dev is external, we trained Origin's marketing teams to:
- The use of the Design System to create new content.
- Maintaining visual coherence over the long term.
- The evolution of the brand image through the components created.
A new “Origin” for the future of creation.
This project is a demonstration of Norry's ability to manage massive design projects. Origine now has a platform that does not just show its work: it enhances it. By delivering 100+ pages of consistent quality, we have proven that design is the first vector of credibility for a large group in full transformation.
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
