How do you reposition an agency with a 100+ page website?
Art direction and production management for the website of Origine, the creative agency of the ORIXA group: a large-scale design system for a site of more than 100 pages, developed on Prismic.
The creative and strategic agency at the heart of performance.
Origine is the creative entity of ORIXA Group. Specializing in branding, advertising and brand strategy, it is the “emotional” engine of the collective. To support its name change and repositioning, Origine needed a monumental website able to showcase the depth of its expertise and its hundreds of case studies.
Design as the ultimate arbiter.
After several years under the name Orixa Media, the group decided to create a distinct creative entity: Origine. This name change came with a deep repositioning: moving from the image of a media sales house to that of a leading creative agency. The website was the first signal of this transformation.
Three major challenges arose:
- Unprecedented scale: designing 100+ pages while maintaining a constant graphic standard, without ever falling back on generic templates.
- Complexity of the offer: making branding, social ads and strategy coexist in a user journey that is readable in fewer than 2 clicks.
- Total rebranding: erasing the “Orixa Media” image and establishing “Origine” as a creative reference in its market.
Top-tier art direction for an agency that lives on image.
To meet these challenges, Norry took charge of the entire art direction and production management, with external development on Prismic.
- Large-scale design system: Creation of a design system capable of powering 100+ pages.
- Information architecture: Complex zoning to link areas of expertise to their related case studies.
- Creative direction: Overall aesthetic supervision to ensure the move upmarket.
- Production management: Support and quality control of the development on Prismic.
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Atomic Design serving creativity.
For Origine, we deployed surgical design rigor:
- Zoning & user flows: Complete mapping of journeys to make sure users find their area of expertise in 2 clicks.
- Modular design system: Design of reusable “Slices” (components), making it possible to build rich pages without visual redundancy.
- Breakthrough art direction: A bold visual universe, marking the break with the old world of the classic media agency.
- QA management: Setting up code review and integration processes with the Prismic developers to leave nothing to chance.
This Atomic Design approach cut the creation time of each new page by a factor of 3 compared to a classic design workflow, while maintaining a Lighthouse score above 90 at launch.
A Prismic site designed as a system.
- Slice-based design system: reusable components that make it possible to build more than 100 pages without visual redundancy.
- Linked expertise and case studies: an architecture that links each area of expertise to its related case studies.
- Figma mockups respected: technical follow-up with the Prismic developers so that the final integration stays faithful to the mockups.
- Team autonomy: a design system that Origine’s marketing teams use to create new content.
“On top of an incredible website, we now have an engagement rate above 55%, and +10% on overall conversion!”
The industrialization of creativity serving the rebranding.
For Origine, success is measured by the design’s ability to carry a new name across more than 100 pages while remaining consistent and impactful.
- Design industrialization: Setting up a framework that makes it possible to generate dozens of expertise pages without visual redundancy.
- Mastery of external management: Full compliance between our Figma mockups and the final integration on Prismic thanks to our technical follow-up.
- Information architecture: A user journey (UX) that makes a massive catalog of services and case studies accessible.
- Visual authority: A “Premium & Tech” positioning that establishes Origine’s creative credibility with the most demanding advertisers.
Structuring 100 pages to dominate AI search.
Scale is a strength, if it is well organized for LLMs:
- Deep semantic architecture: each pillar of expertise (Branding, Social Ads, Creation) has its own page tree, allowing LLMs to identify Origine as a reference on each of these topics independently.
- Case study markup: Structuring “Success Stories” as social proof entities for Google and AI.
- AI-Ready™: A site designed so that each service page precisely answers intent-driven queries in the creative market.
Handing over the design system.
Although the development was external, we trained Origine’s marketing teams in:
- Using the design system to create new content.
- Maintaining visual consistency over the long term.
- Evolving the brand image through the components created.
Results
- 100+ pages delivered with constant visual consistency
- Lighthouse score >90 at launch, rare for a site of this scale
- 0 brand guideline breaks across the entire Prismic design system
- Origine teams autonomous in creating new content from the day after launch
A new “Origine” for the future of creation.
Origine now has a platform worthy of its creative ambition: a 100+ page site, high-performing (Lighthouse >90), fully autonomous for its teams, and structured to stand out in search engine and AI results on queries related to branding, creation and brand strategy.
That’s what a lasting rebranding looks like.
