How do you redesign the website of a multilingual investment services provider?
Exclusive Partners is an investment services provider that supports companies and investors. We took charge of its entire new website: UX, copywriting in French and English, custom design, Webflow development, SEO and GEO. The copy is written by humans, and the English version was written from scratch by a native English speaker, not translated.
A website worthy of a demanding financial player.
Exclusive Partners is an approved investment services provider, active since 2010. Its website must reassure a demanding audience, present its areas of expertise with precision and work equally well in French and in English.
Norry designed this website end to end, with a single team: from the page structure through to launch.
The context
In finance, a website is often the first check made before a first conversation. It must be clear, sober and credible, without oversimplifying technical subjects.
The challenges
- Presenting several investment areas of expertise without losing the visitor.
- Offering an English version that does not sound “translated”, because an approximate translation damages the credibility of a financial player.
- Making the website understandable to Google and to AI assistants, which are now entry points to this type of player.
- Being able to keep the website up to date (team, articles, frequently asked questions) without going through a developer.
What Norry delivered
- UX: journeys, page structure and information hierarchy so that each area of expertise is readable in a few seconds.
- Copywriting in French and English: all the copy is written by humans, not by AI. The English copy was written from scratch by a native English speaker, to avoid translation errors.
- Custom design: a sober, institutional visual identity designed to inspire trust.
- Webflow development: a bilingual, easy-to-manage website with CMS collections for the team, the blog and the frequently asked questions.
- SEO and GEO optimization: tags, structured data, an FAQ on every page and an llms.txt file.
Our approach
We worked according to our Think, Build, Run method, starting from the questions visitors ask themselves before contacting an investment services provider.
- Think: scoping the areas of expertise to highlight and the reading journeys.
- Build: writing in French, then writing in English by a native English speaker, with design and development in parallel.
- Run: launch and SEO and GEO optimization of every page.
English copy that is written, not translated
Rather than translating the French copy, we had the English version written by a native English speaker from the same message. The result reads like an original text, with the vocabulary English-speaking readers expect.
Webflow and art direction
- A bilingual French and English website, with an identical structure in both languages.
- Nine expertise pages, plus the About, Contact and Blog pages.
- CMS collections for the team, the blog and the frequently asked questions, editable without a developer.
- A sober custom design, with the Mozilla Text typeface.
What we delivered
- A bilingual French and English website, written by humans in both languages.
- Nine expertise pages, plus About, Contact and Blog.
- An FAQ specific to each page.
- A unique title and meta description for every page.
- A website that can be managed independently thanks to the Webflow CMS.
The website has just launched, so we are not showing any performance figures until measurements are available.
A website readable by Google and by AI assistants
- A unique title and meta description for every page, in French and in English.
- Structured data: FAQPage, Service, Person and BreadcrumbList.
- An FAQ specific to each page, with answers visible in the HTML.
- An llms.txt file to guide AI assistants to the important pages.
A team trained to manage everything on its own.
William, our lead dev, trained the Exclusive Partners team in Webflow, so they can keep the website alive without contacting us for every change:
- The CMS: add or edit a team member, publish a blog article, update a frequently asked question.
- The editor: fix a text or adjust a page directly in Webflow, without breaking the layout.
- Both languages: manage the French and English versions in one place, so both stay aligned.
And we remain available for future changes.
One point of contact, two languages, one credible website.
With Exclusive Partners, we showed that a single point of contact can hold together UX, copy, design, development and visibility, in two languages. A financial website benefits from being clear, sober and written by humans. Planning the redesign of a bilingual website? Let’s talk.
Your questions, our answers, straight up
We’ve gathered the questions our clients ask us most often right here.
A translation, however careful, stays close to French syntax and lets through phrasing that sounds off, especially in finance. For Exclusive Partners, the English text was written from scratch by a native English speaker, based on the message and the vocabulary of the sector.
No. At Norry, copywriting is written by humans, in both French and English. The Exclusive Partners site copy was written by hand, not generated by AI.
Norry handled UX, copywriting in French and English, custom design, Webflow development and the site's SEO and GEO optimization.
Each page has its own title, meta description and dedicated FAQ. Structured data (FAQPage, Service, Person, BreadcrumbList) and an llms.txt file help search engines and AI assistants understand the content.
Let's talk about your current visibility and your Citation Score—the one you probably haven't measured yet.
