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How to migrate Sonio's website, a Samsung subsidiary Medtech product, to Webflow in 2 months?

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PRÉSENTATION

Artificial intelligence serving prenatal medicine.

Sonio is a leading technology player in the MedTech sector, now a member of the Samsung group. Thanks to software solutions powered by artificial intelligence, the company supports practitioners in securing ultrasound examinations and optimizing prenatal diagnoses. Under the guidance of a global technology leader like Samsung, every digital communication must meet an absolute requirement for clarity, performance, and security.

Contexte & Problématiques

The critical need to move away from WordPress without damaging the brand image.

Sonio's showcase website on WordPress had become a real operational bottleneck for the marketing teams. The challenge was not to reinvent the brand's visual identity, but to quickly escape a cumbersome, unstable, and dependent system.

  • The time factor: An extremely tight timeframe of only 2 months to complete the entire technical transfer.
  • Corporate pressure: Integrating into a group of Samsung's stature implies strict validation standards, maximum security, and no room for error regarding business continuity. Failing the migration or losing Google rankings was unthinkable.
  • The isomorphic approach: Maintaining the existing design to avoid slowing down the project with endless graphic validation phases.
  • Refine without altering: The old site suffered from minor visual inconsistencies, alignment issues, and chaotic spacing accumulated over the years on WordPress. We had to polish the display without changing the brand guidelines.
Nos missions

A rapid technological transition and securing the semantic asset.

  • Like-for-like migration in 2 months: Rebuild all pages in record time.
  • Graphic polish and bug fixing: Review each section to standardize spacing and fix visual inconsistencies from the old WordPress site.
  • Component-Oriented Webflow Engineering: Structure the site as modular blocks to eliminate any technical dependencies.
  • SEO / GEO Preservation and Amplification: Design a foolproof redirection plan for search engines and AI.

AVANT
APRÈS
Approche stratégique & méthodologie

Technical efficiency supporting the marketing calendar.

The success of this 2-month sprint relies on perfect coordination between the development team and the SEO strategy team.

  1. Rapid Semantic Immersion: To protect the brand, our team immediately delved into the world of prenatal AI to understand their target audience's expectations before manipulating the structure.
  2. URL Audit and Inventory: Complete mapping of the site's history to prepare for the technical transition without leaving any broken links.
  3. Focus on Structure and Performance: Absolute concentration of resources on code cleanliness and the agility of the Webflow CMS.
Solutions Webflow & DA concrètes

A reconstruction invisible to the naked eye, revolutionary under the hood.

Our development team cleaned up and streamlined the existing system:

  • 100% Components and Variants: All sections have been transformed into reusable modular components to build new pages in a few clicks.
  • Inconsistency Hunt: Grid alignment, style harmonization, and correction of faulty spacing inherited from WordPress.
  • Secure Content Migration: Transfer of the entire resource catalog (blog, case studies) to the Webflow CMS without any data loss.
  • Native Asset Optimization: Instant site optimization thanks to Webflow's robust media management.

A Word from the Developer:

"If you are a company with a website whose purpose is to present yourself and share information with your users, stop using WordPress. Webflow was created and designed to meet this need, and much more. With Webflow, you can go faster, further, without any technical dependency. Everyone in the company becomes capable of maintaining the site.“

SEO - AEO - GEO

Protecting the brand's narrative against algorithms.

A quick redesign can be fatal for SEO if not properly managed. We safeguarded the existing setup:

  • Surgical redirection plan: Audit of thousands of Google impressions and backlinks to ensure no authority signals are lost during the transition.
  • Structured markup in JSON-LD: Integration of technical vocabulary primarily read by artificial intelligences (ChatGPT, Perplexity, Gemini).
  • Semantic layering: Structuring of metadata to make the brand perfectly readable by machines without altering the human experience.
FORMATION WEBFLOW

Taking charge of a healthy and agile structure.

Because the goal was to free Sonio's teams from technical dependence, we trained them on their new tool:

  • Use of the component and variant system to create page structures internally.
  • Simplified CMS database management to autonomously publish new scientific articles.
  • Maintaining SEO rigor when integrating future content.
CONCLUSION

The power of speed combined with the rigor of a large corporation.

The Sonio project proves it's possible to quickly break free from WordPress constraints without sacrificing its SEO legacy, even with the high demands of a Samsung Group company. By delivering this migration in 2 months, Agence Norry demonstrates its ability to manage complex technical projects for international players. Sonio now has an ultra-fast, clean, and fully scalable Webflow platform for the age of artificial intelligence.

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