How to establish a clear brand for a SaaS in Fintech?
A SaaS designed to manage profitability without complexity
Yeldra is a Strategic SaaS that helps entrepreneurs and managers to visualize, structure and adjust their business model, in order to manage a truly profitable business.
The platform makes it possible to structure profitable offers, simulate costs and follow a cash flow forecast, without unnecessary complexity.
In a financial world that is often anxiety-provoking and technical, Yeldra had to assert a clear, educational and reassuring posture, while assuming a premium positioning.
Strong expertise, but a brand and a discourse to be built
Before Norry's intervention, several issues needed to be addressed:
- A strategic value proposition that is difficult to embody visually
- A complex subject (profitability, business model, cash flow) to be made accessible
- The lack of a strong and differentiating brand identity
- A discourse to be built in co-creation with the founder
- A site to be designed to explain, reassure and encourage people to take action
- A need for a dedicated landing for a Bootcamp, with a clear conversion objective
Global support, from the brand to the digital product
Norry's intervention covered the entire perimeter:
- Creation of Branding (logo + graphic charter)
- Declination of identity on social media banners and visuals
- UX/UI work Website design
- Copywriting in co-construction with Floriane, founder of Yeldra
- Development of the site on Webflow
- Creating a Bootcamp landing page, conversion-oriented
Structuring a financial SaaS without making it intimidating
1. Strategic framework & product understanding
We started with a thorough understanding of the product, its financial logic and its target.
The objective: to identify what really creates value in Yeldra, and what needs to be explained, simplified, or reformulated for managers who are not experts in finance.
This framing made it possible to:
- Clarifying the central promise of SaaS
- Define the level of pedagogy required
- lay the foundations of the brand discourse and the site
2. Brand positioning & posture
Yeldra evolves on sensitive topics: profitability, cash flow, economic model.
So we worked on a positioning serious and credible, without falling into the anxiety-provoking or overly technical codes of the financial world.
This work focused on:
- the editorial position (expert, strategic ally, never moralistic)
- the tone and vocabulary used
- the balance between pedagogy and business ambition
3. Creation of the visual identity
Based on the defined positioning, we designed a brand identity capable of:
- reassure
- structuring
- project the value of the product
Logo, colors, fonts and graphic system have been designed to support the understanding of the product and support the readability of the site and marketing materials.
4. Discourse architecture & copywriting
The speech has been fully structured to guide the user step by step:
- Understand the problem
- Recognizing yourself in the challenges
- discover the solution
- Project yourself into use
Copywriting was co-built with Floriane, in order to maintain the accuracy of the speech, while gaining clarity, structure and impact.
5. UX/UI Educational Oriented Design
UX was designed as a decision support pathway, and not as a simple SaaS showcase.
We worked:
- progressive courses
- a clear prioritization of information
- educational sections to explain without overloading
- a readable, simple and reassuring UI
6. Webflow development & deployment
The site was then developed on Webflow with particular attention paid to:
- The performance
- the clarity of interactions
- the scalability of the product and the offers
A specific landing page has also been designed for the Bootcamp, with a clear objective: to convert without diluting the main message of Yeldra.
A SaaS site designed to explain and engage
- Strong and consistent brand identity
- Fast and responsive 100% Webflow site
- Profitation-oriented educational discourse
- Clear paths to understand the product
- Landing Bootcamp dedicated to conversion
- Technical base ready to evolve with SaaS
Laying solid foundations for the visibility of a financial SaaS
Even though Yeldra is a young SaaS, visibility cannot be left to chance, especially on topics as competitive as profitability, the financial management And the economic model.
We structured the site to be readable by users, but also understandable by search and AI engines right from the start.
The work focused on:
- semantic structuring of pages around key business issues
- prioritization of concepts (profitability, offers, cash flow, projection)
- clear architecture for easy indexing and understanding
- AEO bases for citation and synthesis by AI engines
- preparing the site for a gradual rise in SEO power
A site designed to become a sustainable visibility asset, at the rate of SaaS growth.
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Making the team autonomous on a site that is likely to evolve
Yeldra is a product that is constantly evolving. So the site had to be simple to evolve, without always depending on a service provider.
We supported Floriane in getting started with Webflow in order to allow her to:
- modify and evolve content independently
- manage product and marketing pages
- bring landing pages to life (Bootcamp, offers, tests)
- respect good performance and structure practices
A site designed as a living tool, aligned with the evolution of the product and offers.
A brand and a site at the service of a demanding SaaS
With this collaboration, Yeldra now has a strong identity And of a clear, structured and engaging site, capable of supporting an ambitious financial SaaS and supporting its offers.
A project that illustrates the Norry approach:
structure complex topics, create solid brands and transform a site into a business tool.
What if your SaaS also deserved a brand and a site that lived up to its ambition?
Et si votre site devenait lui aussi un levier de croissance ?
Découvrez d’autres réalisations :
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Tout ce que vous devez savoir avant de lancer votre projet
Nos clients nous posent souvent les mêmes questions avant de se lancer. Voici les réponses essentielles pour avancer sereinement.
We work on both, but our area of genius is clearly located in the redesign.
Working from an existing site allows us to analyze what is already working, identify real points of friction, and optimize structure, content, and performance with precision.
The result: decisions based on concrete data, not on hypotheses.
Each project starts with a strategic framework phase.
Then, we design the structure, content and interface in a logic of measurable performance, with clear support until the launch and beyond.
Yes.
SEO, content, and structure are never treated separately.
We work on architecture, messages and content to respond to both search engines, AI engines and end users.
We work mainly with startups, scale-ups, SaaS, firms and B2B businesses, in France and internationally. The common point: a need for clarity, credibility and performance.
Webflow is our core expertise, but never isolated. We also work on the strategy, brand identity, SEO/AEO, migration and post-delivery growth.
See our services of Webflow site creation And of maintenance & growth.
Norry supports B2B companies, SaaS and demanding services on Webflow projects with high business challenges. Our combined approach strategy, UX, branding, SEO/AEO and Webflow development, with a clear objective: to transform your site into a growth driver.
To find out more, discover our approach in strategy and positioning.
