Redesign and migration of the Le Charbon website
The existing site lacked personality and precision: generic visual identity, unreadable value proposition. The result: decent traffic, but few qualified leads and an image that was out of step with the vision.
On voulait un site qui incarne vraiment ce que Le Charbon est devenu. Norry a dépassé nos attentes.
Aujourd’hui, notre site ne se contente pas d’être une vitrine : il reflète notre vision, notre méthode, nos valeurs.
Et surtout, il augmente clairement la valeur perçue de notre offre.
Résultat : Des leads bien plus qualifiés. Des prospects qui arrivent en comprenant déjà notre approche.
Merci Pauline, Mélina et toute l’équipe Norry !
Making the offer legible and above all irresistible
Better filter visitors, raise the level of perception of the offer, and generate applications in line with the expectations of the program. UX and copywriting were designed to convince the right profiles, from the very first seconds.
A web design that embodies high standards
The redesign is based on a redesigned UX structure, a tailor-made design, and SEO-oriented copywriting. Webflow allowed us to deliver a fast, fluid and visually distinctive site. Each page guides the user precisely, while reinforcing the perceived value of the support offered.
A site that attracts the right leads, REALLY
The new version shows a strong increase in organic traffic, and above all: a much better quality of leads. The site now acts as a natural filter, valuing Charcoal's expertise and allowing only the most committed profiles to pass.
The Base
The solid foundations of your site.
The essential pages, designed with the same level of requirement as the rest: design, performance, editability.
- Impactful welcome, designed for conversion
- Compliant legal pages (mentions, privacy policy, cookies)
- Contact page optimized for lead taking
- Custom 404 page to not lose your visitors
- Custom design
- 100% editable Webflow development
- SEO base & integrated performance
Customer cases
A clear, structured window that shows the before and after and talks about concrete results. The aim? Reassure your prospects with proof.
- Filterable list (sector, service, problem)
- Detailed, impact-oriented project sheets
- Integrated customer stories
- Optimized for SEO (titles, metadata, structure)
Service/Features page
To value what your product or service does (really).
Each feature or service has its own page, designed to convince a user.
- Clear structure: problem → solution → benefits
- Concrete scenarios (captures, use cases, customer verbatim)
- SEO-friendly: targeted keywords, optimized markup
- Design consistent with the product/service (UI, animations, icons)
- Regular calls to action: demo, test, contact
